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How Restoration Hardware does email marketing

Home & Living

239 campaigns · rh.com · RSS

Restoration Hardware is a luxury home furnishings company. It offers high-end furniture and interior design services, including custom design options for indoor and outdoor spaces.

Restoration Hardware sends about 18 campaigns a week, spread across the week, most often around 6am US Eastern. Its median subject line runs 60 characters.

Measured from 239 campaigns sent Jul 7 to Oct 7, 2026. Each figure is set against the typical Home & Living brand: the median of 12 Home & Living brands in the archive with at least 12 campaigns.

Campaigns a week
18.2 3.6 times typical (5.1)
Median subject length
60chars 71% more than typical (35 chars)
Median words
47 81% less than typical (242)
Discount in the subject
56% 22 points above typical (34%)

Latest Restoration Hardware emails

All 239 campaigns
Restoration Hardware Salesforce Marketing Cloud

The Fall Sale Starts Tomorrow

Restoration Hardware Salesforce Marketing Cloud

Introducing Sirena. Inspired by 18th-Century Baroque Design.

Restoration Hardware Salesforce Marketing Cloud

Ends Soon. Fall Savings Up to 50% on Living, Bedroom, Lighting & More.

Restoration Hardware Salesforce Marketing Cloud

The Fall Clearance. Save Up to 70% on Bedroom, Dining, Outdoor & More.

When Restoration Hardware sends

Sends are spread across the week: no day stands more than a couple of points above the rest. 6am is the most common hour (up to 38% of sends). Across 238 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.

Day of week

Show days as a table
Restoration Hardware campaigns sent on each weekday
DayCampaignsShare
Monday3414%
Tuesday3013%
Wednesday3916%
Thursday3716%
Friday2711%
Saturday3816%
Sunday3314%

Hour of day (US Eastern)

Show hours as a table
Restoration Hardware campaigns sent in each hour, US Eastern
Hour (US Eastern)CampaignsShare
12am00%
1am00%
2am00%
3am2711%
4am00%
5am00%
6am9038%
7am21%
8am00%
9am3615%
10am3716%
11am3816%
12pm73%
1pm00%
2pm00%
3pm10%
4pm00%
5pm00%
6pm00%
7pm00%
8pm00%
9pm00%
10pm00%
11pm00%
A Restoration Hardware campaign sent in its busiest slot
Restoration Hardware Salesforce Marketing Cloud

RH Estates. Introducing the Jennifer Sofa by Michael Taylor.

Restoration Hardware subject lines

The median runs 60 characters across 10 words, against 35 for the typical Home & Living brand. The words Restoration Hardware reaches for most: “save”, “off” and “bedroom”.

  1. “The Fall Sale Starts Tomorrow” 29 chars · Oct 7
  2. “Introducing Sirena. Inspired by 18th-Century Baroque Design.” 60 chars · Oct 7
  3. “Ends Soon. Fall Savings Up to 50% on Living, Bedroom, Lighting & More.” 70 chars · Oct 7
  4. “The Fall Clearance. Save Up to 70% on Bedroom, Dining, Outdoor & More.” 70 chars · Oct 6
  5. “Introducing the New RH TEEN Collections” 39 chars · Oct 6

What Restoration Hardware sends

Mostly Promotions & Sales, at 72% of campaigns. Welcome, cart and order emails were set off by our own signup, so they do not count toward that.

Promotions & Sales 173 campaigns · 72%
Product Launches 34 campaigns · 14%
Holiday & Seasonal 26 campaigns · 11%
Product Showcase 3 campaigns · 1%
Welcome & Onboarding Set off by our signup 1 campaign · under 1%
Announcements 1 campaign · under 1%
Other 1 campaign · under 1%

The stack behind the sends

Restoration Hardware sends with Salesforce Marketing Cloud and publishes a DMARC quarantine policy.

Tracking & personalization

Monetate Analytics
every campaign

Domain authentication

DMARC: quarantine

Mail failing authentication is sent to spam rather than delivered.

The median Restoration Hardware campaign carries 12 images.

Compare Restoration Hardware with Pottery Barn and West Elm

See how Pottery Barn and West Elm send, same industry and measured the same way. Or compare with every Home & Living brand and the whole archive.

How this is measured

Every figure comes from real Restoration Hardware emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical Home & Living brand” is the median across the 12 Home & Living brands that clear the same bar, each counted once however much it sends. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.