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Get set for the toughest gear in the game

Under Armour welcomes new subscribers and invites them to shop new arrivals and join their loyalty program, UA Rewards, for exclusive benefits. They offer 15% off the first purchase for subscribers who opt-in to receive texts. The brand highlights its performance-driven gear and innovative history since 1996.

Welcome & Onboarding email from Under Armour, sent Jul 20, 2026.