The NEW NEW.
You’re about to find your new fave.
Rothy's <[email protected]>
Share
Rothy's promotes its new arrivals, featuring the Woman in Russet Clog and Ivy Sneakers. The brand invites customers to shop its latest offerings, inspiring envy and inquiry. Rothy's encourages visitors to find a store near them or shop online at ROTHYS.COM.
What the raw message shows
From the headers
- Sent with
-
SparkPost See it in the headers
In the HTML
- Built with
- Animated GIFs
Across Rothy's's email
- Sends
- About 10 a week
- DMARC
-
Enforced, quarantine
Mail failing authentication goes to spam.
The copy
32 words · under a minute to read
Woman in Russet Clog
NEW & NOW About to inspire a lot of “Where did you get those?” CTA: SHOP NEW ARRIVALS
Woman in Ivy Sneakers
Find a Rothy's store near you
The words as text: what a screen reader can follow, and all there is when images don't load.
What the headers say
Read from the message's own headers, as it arrived.
- Came from
-
mta-1-188.mta.ometria.email
· 194.28.204.188
SparkPost's sending servers
- SPF
- Pass for emailom.mail.rothys.com
- DKIM
-
- Pass signed by mail.rothys.com
- DMARC
-
Pass for mail.rothys.com
Policy: quarantine
- Unsubscribe
-
One-click
Meets the Gmail and Yahoo rule for bulk senders.
- Complaints
- No feedback-loop header
Show all 15 headers Hide the headers
As received, minus the delivery side: the archive's own addresses show as [recipient], its mail servers as [receiver], signatures are left out and unsubscribe links trimmed to their host.
Route
- Received
- from mta-1-188.mta.ometria.email (194.28.204.188) by [receiver] (cloudflare) id f4yT9OfsH1cY for <[recipient]>; Mon, 24 Aug 2026 13:19:41 +0000
- Received Identifies SparkPost
- from [10.95.196.168] ([10.95.196.168]) by i-0bdc088a353f91880.mta3vrest.sd.prd.sparkpost (ecelerity 5.3.0.76378 r(msys-ecelerity:tags/5.3.0.6)) with REST id EC/FD-35748-DE44C8A6; Mon, 24 Aug 2026 13:19:41 +0000
Authentication
- Received-SPF Authentication result
- pass ([receiver]: domain of [email protected] designates 194.28.204.188 as permitted sender) receiver=[receiver]; client-ip=194.28.204.188; envelope-from="[email protected]"; helo=mta-1-188.mta.ometria.email;
- Authentication-Results Authentication result
- [receiver]; dkim=pass [email protected] header.s=scph0725 header.b=nV0HCQgY; dmarc=pass header.from=mail.rothys.com policy.dmarc=quarantine; spf=none ([receiver]: no SPF records found for [email protected]) smtp.helo=mta-1-188.mta.ometria.email; spf=pass ([receiver]: domain of [email protected] designates 194.28.204.188 as permitted sender) [email protected]; arc=none smtp.remote-ip=194.28.204.188
Platform
- X-MSFBL
- 1zHM8nnR2EYiCo1fjiOXulsSAzQ47KCczPGwu6LAPyY=|eyJzdWJhY2NvdW50X2l kIjoiNjUzIiwibWVzc2FnZV9pZCI6IjZhODhlZDQ0OGM2YTZkODE1ZmNlIiwidGV uYW50X2lkIjoib21ldHJpYSIsInIiOiJyb3RoeXNAaW5ib3hhcmNoaXZlLm9yZyI sImN1c3RvbWVyX2lkIjoiMSJ9
Unsubscribe and feedback
- List-Unsubscribe
- <mailto:…@spe.ometria.email>,<https://unsubscribe.eu.spmta.com/…>
- List-Unsubscribe-Post
- List-Unsubscribe=One-Click
- List-Id
- <ometria.1.653.sparkpostmail.com>
Message
- Message-ID Identifies SparkPost
- <EC.FD.35748.DE44C8A6@i-0bdc088a353f91880.mta3vrest.sd.prd.sparkpost>
- Date
- Mon, 24 Aug 2026 13:19:41 +0000
- Content-Type
- multipart/alternative; boundary="_----UfkscRUKPcCj92UZWBgUMQ===_BC/FD-35748-DE44C8A6"
- MIME-Version
- 1.0
- Reply-To
- [email protected]
- Subject
- The NEW NEW.
- From
- "Rothy's" <[email protected]>
More from Rothy's
All 129 emailsSimilar campaigns from other brands
Different brands running the same play. Compare any of them side by side.
Archived for reference and commentary. Rothy's, its logos and content are the property of their respective owners; Inbox Archive claims no affiliation and has disabled all links. If you own this content and would like it removed, get in touch.