Skip to content

The savings don't stop for the least expensive new US truck to own.

Turns out the savings keep coming after delivery.

Slate Auto <[email protected]>

Promotions & Sales

Share
Sent with Salesforce Marketing Cloud Sends about 2 a week All facts

Slate Auto promotes the Blank Slate truck, highlighting its low total ownership costs. The company estimates owners can save approximately $1,000 a year on fuel and $600 a year on maintenance. Slate Auto is now accepting preorders for the truck, starting at $24,950.

What the raw message shows

Across Slate Auto's email

Sends
About 2 a week
DMARC
Enforced, quarantine

Mail failing authentication goes to spam.

The copy

222 words · about 1 min to read · 1 button

THE LOW PRICE IS JUST THE START. LET’S TALK TOTAL OWNERSHIP COSTS.

You may have seen us mention preorders are now open, but here's something you might not know yet:  

From $24,950*, the Blank Slate isn't just the most affordable truck to buy — it's expected to be among the most affordable trucks to own, year after year. 

Save approx $1,000 a year on fuel.1  

Save $600 a year on maintenance.2

No gas station stops. Fewer moving parts, fewer repairs. It all adds up. 

Button SECURE YOUR PREORDER

* Pricing excludes taxes, title, license, registration, governmental fees, destination charges, documentation fees, and any optional equipment. Features, specifications, and availability are subject to change without notice.  State and local incentives may also be available.

1 Estimated annual fuel savings based on estimated efficiency of ~3.25 miles per kWh compared to average 24.9 MPG for internal combustion engine (ICE), using average national residential electricity rate and retail gasoline prices as of Q2–Q3 2026, applied to 15,000 miles driven annually. Actual savings will vary based on driving habits, local energy prices, charging method, vehicle type, and climate conditions.   

2 Based on average scheduled maintenance cost data from the U.S. Department of Energy's Alternative Fuels Data Center, per year at 15,000 miles driven annually. Actual maintenance savings vary by vehicle, driving conditions, and maintenance schedule.     

FOLLOW US

The words as text: what a screen reader can follow, and all there is when images don't load.

What the headers say

Read from the message's own headers, as it arrived.

Came from
mta.e.slate.auto · 128.245.255.166

Salesforce Marketing Cloud's sending servers

SPF
Pass for bounce.e.slate.auto
DKIM
  • Pass signed by slate
  • Pass signed by s13.y.mc.salesforce.com
DMARC
Pass for e.slate.auto

Policy: reject

Unsubscribe
One-click

Meets the Gmail and Yahoo rule for bulk senders.

Complaints
No feedback-loop header
Show all 16 headers

As received, minus the delivery side: the archive's own addresses show as [recipient], its mail servers as [receiver], signatures are left out and unsubscribe links trimmed to their host.

Route

Received
from mta.e.slate.auto (128.245.255.166) by [receiver] (cloudflare) id daboUonSbFsX for <[recipient]>; Mon, 02 Nov 2026 21:03:49 +0000
Received
by mta.e.slate.auto id ht3tba39mjcg for <[recipient]>; Mon, 2 Nov 2026 21:03:49 +0000 (envelope-from <[email protected]>)

Authentication

Received-SPF Authentication result
pass ([receiver]: domain of [email protected] designates 128.245.255.166 as permitted sender) receiver=[receiver]; client-ip=128.245.255.166; envelope-from="[email protected]"; helo=mta.e.slate.auto;
Authentication-Results Authentication result
[receiver]; dkim=pass [email protected] header.s=13dkim1 header.b=Iebzo6P/; dkim=pass header.d=s13.y.mc.salesforce.com header.s=fbldkim13 header.b=EuWJMm/y; dmarc=pass header.from=e.slate.auto policy.dmarc=reject; spf=none ([receiver]: no SPF records found for [email protected]) smtp.helo=mta.e.slate.auto; spf=pass ([receiver]: domain of [email protected] designates 128.245.255.166 as permitted sender) smtp.mailfrom=bounce-EKM5SUTVMSCEZIMHGYP7FOVZ24.130023@bounce.e.slate.auto; arc=none smtp.remote-ip=128.245.255.166

Platform

x-messageKey
acc40404-c5a4-48cf-87ca-e8966bdbc767
X-SFMC-Stack Identifies Salesforce Marketing Cloud
13
x-job
546008123_181667

Unsubscribe and feedback

List-Unsubscribe
<https://click.e.slate.auto/…>, <mailto:…@leave.e.slate.auto>
List-Unsubscribe-Post
List-Unsubscribe=One-Click

Message

From
"Slate Auto" <[email protected]>
Subject
The savings don't stop for the least expensive new US truck to own.
Date
Mon, 02 Nov 2026 15:03:49 -0600
MIME-Version
1.0
Reply-To
"Slate" <[email protected]>
Message-ID
<[email protected]>
Content-Type
multipart/alternative; boundary="Og1mZXHN6jEf=_?:"

More from Slate Auto

All 28 emails
Slate Auto

They rode in the Slate. Here’s what they said.

Slate Auto

Slate 🤝 Monster Jam™.

Slate Auto

The "You Asked For It" Tour: Recap

Slate Auto

Last stop: SoCal.

Similar campaigns from other brands

Different brands running the same play. Compare any of them side by side.

Rivian

Save $1,500 on select 2026 R1

Compare
Griot's Garage

Stock Up on Gallons with $15 Off

Compare
Walmart

Hello, 4-star savings ⭐⭐⭐⭐

Compare

Archived for reference and commentary. Slate Auto, its logos and content are the property of their respective owners; Inbox Archive claims no affiliation and has disabled all links. If you own this content and would like it removed, get in touch.