How Slate Auto does email marketing
Automotive25 campaigns · slate.auto · RSS
Meet Slate—the affordable, all-electric truck that adapts to your life. SUV, work truck, or anything in between. It’s your EV, your way.
Slate Auto sends about 2.2 campaigns a week, most often on Tuesday, Wednesday and Thursday around 4am and 10am US Eastern. Its median subject line runs 30 characters, and 4% carry an emoji.
An early read: 25 campaigns over 78 days, sent Jul 14 to Sep 30, 2026. Treat these as first signs; they firm up past 30 campaigns and six weeks of mail. Each figure is set against the typical brand: the median of 129 brands in the archive with at least 12 campaigns.
- Campaigns a week
- 2.2 39% less than typical (3.6)
- Median subject length
- 30chars About the same as typical (32 chars)
- Median words
- 193 10% more than typical (175)
- Discount in the subject
- 0% 14 points below typical (14%)
Latest Slate Auto emails
All 25 campaignsWhen Slate Auto sends
Tuesday, Wednesday and Thursday are the busiest days, within two points or one email of each other (up to 30% of sends). 4am and 10am are the most common hours, within one email of each other (up to 22% of sends). Across 23 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 2 | 9% |
| Tuesday | 7 | 30% |
| Wednesday | 6 | 26% |
| Thursday | 6 | 26% |
| Friday | 1 | 4% |
| Saturday | 1 | 4% |
| Sunday | 0 | 0% |
Hour of day (US Eastern)
Show hours as a tableHide the hours table
| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 0 | 0% |
| 1am | 0 | 0% |
| 2am | 0 | 0% |
| 3am | 0 | 0% |
| 4am | 5 | 22% |
| 5am | 3 | 13% |
| 6am | 2 | 9% |
| 7am | 1 | 4% |
| 8am | 0 | 0% |
| 9am | 1 | 4% |
| 10am | 4 | 17% |
| 11am | 3 | 13% |
| 12pm | 3 | 13% |
| 1pm | 1 | 4% |
| 2pm | 0 | 0% |
| 3pm | 0 | 0% |
| 4pm | 0 | 0% |
| 5pm | 0 | 0% |
| 6pm | 0 | 0% |
| 7pm | 0 | 0% |
| 8pm | 0 | 0% |
| 9pm | 0 | 0% |
| 10pm | 0 | 0% |
| 11pm | 0 | 0% |
Slate Auto subject lines
The median runs 30 characters across 5 words, against 32 for the typical brand.
- “Slate 🤝 Monster Jam™.” 21 chars · Sep 30
- “The "You Asked For It" Tour: Recap” 34 chars · Sep 28
- “Last stop: SoCal.” 17 chars · Sep 25
- “The Slate does a long. hot. drive.” 34 chars · Sep 23
- “The Slate goes out on the range!” 32 chars · Sep 17
What Slate Auto sends
Announcements is the campaign Slate Auto sends most, at 16%; no type is a majority. Welcome, cart and order emails were set off by our own signup, so they do not count toward that.
The stack behind the sends
Slate Auto sends with Salesforce Marketing Cloud and publishes a DMARC quarantine policy.
Sends with
Domain authentication
Mail failing authentication is sent to spam rather than delivered.
SPF also authorizes Microsoft 365 to send as this domain, which usually means other tools sit alongside Salesforce Marketing Cloud.
The median Slate Auto campaign carries 9 images.
Compare Slate Auto with Rivian and Tesla
See how Rivian and Tesla send, same industry and measured the same way. Or compare with every Automotive brand and the whole archive.
How this is measured
Every figure comes from real Slate Auto emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical brand” is the median across the 129 brands that clear the same bar, each counted once however much it sends; it uses the brand’s own industry once enough peers qualify. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.