What does an estimated 205 miles of range get you? You'd be surprised.

Range anxiety is real. Let’s tackle it.

Mon, Nov 9 · 10:03am ET Other

Sent with Salesforce Marketing Cloud Sends about 2 a week All facts

Slate Auto promotes its Slate Truck with an estimated 205 miles of range, highlighting its suitability for daily driving needs. The company showcases various road trips that can be made with the truck's range, such as from NYC to Boston or LA to San Diego. The Slate Truck is available for preorder at a starting price of $24,950.

What the raw message shows

From the headers

Sent with: Salesforce Marketing Cloud See it in the headers

Across Slate Auto's email

Sends: About 2 a week
DMARC: Enforced, quarantine
Mail failing authentication goes to spam.

The copy

307 words · about 1 min to read · 2 buttons

Button RANGE FOR REAL LIFE.

Hey there,

Did we mention we boosted the Slate Truck’s estimated driving range from 150 miles to up to 205 miles?1

Sure, 205 miles isn’t the longest range in the game. But, for many people, it’s more than what they need each day. For example, at our projected 205 miles of range, a fully charged Slate could get you (depending upon driving conditions) from:

NYC to Boston — with some miles left to find parking.

LA to San Diego. Twice. With miles to spare for traffic you’ll definitely hit.

DC to Philadelphia — with plenty extra range for sightseeing.

San Jose to Sonoma — a scenic trip to wine country with dozens of miles to explore.

Warsaw, Indiana to Chicago — with enough extra miles to find the best pizza (tavern style, of course).

Fun fact: Most Americans drive 33 miles a day.2 At that rate, you may only need to charge 1-2x a week. Check your own odometer. You might be surprised.

And the best part? The extra range doesn’t come with an extra price tag. The Blank Slate, now with a projected 205 miles of range, is still $24,950.3

Button PREORDER ONE

1 Projected range is for the Blank Slate Truck and is an estimate by Slate based upon an EPA test cycle. Official EPA estimated range will be provided when available. Vehicle ranges vary with temperature, driving habits, accessories, charging and battery conditions. The Slate Truck is in preproduction and features, specifications, and availability are subject to change without notice.

2 Kelley Blue Book estimate based on Jul. 2025 commuter statistics from the U.S. Department of Transportation’s Federal Highway Administration (FHWA):

3 $24,950 starting price excludes taxes, title, license, registration, governmental fees, destination charges ($1,450), documentation fees, and any optional equipment. State and local incentives may also be available

The words as text: what a screen reader can follow, and all there is when images don't load.

What the headers say

Read from the message's own headers, as it arrived.

Came from

mta.e.slate.auto · 128.245.255.166

Salesforce Marketing Cloud's sending servers

SPF

Pass for bounce.e.slate.auto

DKIM

Pass signed by slate
Pass signed by s13.y.mc.salesforce.com

DMARC

Pass for e.slate.auto

Policy: reject

Unsubscribe

One-click

Meets the Gmail and Yahoo rule for bulk senders.

Complaints

No feedback-loop header

Show all 16 headers

As received, minus the delivery side: the archive's own addresses show as [recipient], its mail servers as [receiver], signatures are left out and unsubscribe links trimmed to their host.

Route

Received: from mta.e.slate.auto (128.245.255.166) by [receiver] (cloudflare) id 4RJ9VwG0cxxO for <[recipient]>; Mon, 09 Nov 2026 21:03:58 +0000
Received: by mta.e.slate.auto id hu8qjs39mjch for <[recipient]>; Mon, 9 Nov 2026 21:03:58 +0000 (envelope-from <[email protected]>)

Authentication

Received-SPF Authentication result: pass ([receiver]: domain of [email protected] designates 128.245.255.166 as permitted sender) receiver=[receiver]; client-ip=128.245.255.166; envelope-from="[email protected]"; helo=mta.e.slate.auto;
Authentication-Results Authentication result: [receiver]; dkim=pass [email protected] header.s=13dkim1 header.b=fG+ZzhWl; dkim=pass header.d=s13.y.mc.salesforce.com header.s=fbldkim13 header.b=GGZqRRpF; dmarc=pass header.from=e.slate.auto policy.dmarc=reject; spf=none ([receiver]: no SPF records found for [email protected]) smtp.helo=mta.e.slate.auto; spf=pass ([receiver]: domain of [email protected] designates 128.245.255.166 as permitted sender) smtp.mailfrom=bounce-37I6O5P6MTMUTJCLRWO6FYVHZA.130031@bounce.e.slate.auto; arc=none smtp.remote-ip=128.245.255.166

Platform

x-messageKey: daca8089-fe83-484e-8e70-6de8cf60f061
X-SFMC-Stack Identifies Salesforce Marketing Cloud: 13
x-job: 546008123_181668

Unsubscribe and feedback

List-Unsubscribe: <https://click.e.slate.auto/…>, <mailto:…@leave.e.slate.auto>
List-Unsubscribe-Post: List-Unsubscribe=One-Click

Message

From: "Slate Auto" <[email protected]>
Subject: What does an estimated 205 miles of range get you? You'd be surprised.
Date: Mon, 09 Nov 2026 15:03:58 -0600
MIME-Version: 1.0
Reply-To: "Slate" <[email protected]>
Message-ID: <[email protected]>
Content-Type: multipart/alternative; boundary="8zezHbRaOkqs=_?:"

Similar campaigns from other brands

Different brands running the same play. Compare any of them side by side.

Rivian

See what it's like to go electric

Sun, Aug 30 · 12:51pm ET

Compare

Archived for reference and commentary. Slate Auto, its logos and content are the property of their respective owners; Inbox Archive claims no affiliation and has disabled all links. If you own this content and would like it removed, get in touch.