Tomorrow: The Bobbi Kit 6.0 Arrives
Hear exactly what's inside from Bobbi herself
Jones Road Beauty <[email protected]>
Jones Road promotes the upcoming launch of The Bobbi Kit 6.0, a limited-edition collection featuring a powder highlighter and lip crayon, among other products. The kit drops tomorrow at 8 AM ET and is expected to sell out quickly. It includes several exclusive items, such as The Statement Mascara and Mini Miracle Balm shades.
What the raw message shows
From the headers
- Sent with
-
Klaviyo See it in the headers
Across Jones Road's email
- Sends
- About 5 a week
- DMARC
-
Not enforced
Failures are monitored but still delivered.
The copy
300 words · about 1 min to read · 1 button
Every year I build The Bobbi Kit around whatever I can't stop using and the look I'm most into right now. I go back through my archives, then spend months playing and pairing until it clicks.
This year is our sixth anniversary, and I kept coming back to two things: a powder highlighter and a lip crayon. I've loved both forever, and I wanted to make them feel new.
Silky Highlighting Powder is our very first powder highlighter. There are four shades in one compact, so you can swirl them together or wear them on their own. It doesn't look like glitter sitting on your face. It looks like your skin, just lit from within.
The Lip Crayon is a liner and a lipstick in one easy stick. Use the tip when you want a defined line, and the side when you want more color.
Once I had those two, the rest fell into place. Every kit includes The Statement Mascara in your choice of classic Pitch Black or a new, exclusive Rich Brown. You also get two new Mini Miracle Balm shades, The Highlight Brush, and The Brown Bag, which is my thank-you to you for six years of Jones Road.
You can choose between two colorways, Bare and Joy. Either way, every piece is made to work together, so the whole look is already done for you.
The Bobbi Kit 6.0 drops tomorrow, 10/6, at 8 AM ET. It's limited edition, and it sells out fast every year, so don't wait.
Free shipping over $55 USD
FREE SHIPPING
OVER $55 USD
Easy returns and exchanges
EASY RETURNS
& EXCHANGES
CLEAN
FORMULAS
Your Perfect Shade Starts Here
Answer a few quick questions, we'll find your match.
Button TAKE THE QUIZ →
Jones Road Beauty
16 Label St. Montclair, NJ 07042
The words as text: what a screen reader can follow, and all there is when images don't load.
What the headers say
Read from the message's own headers, as it arrived.
- Came from
-
kl-203-27-80.kmta.shared.klaviyomail.com
· 170.203.27.80
Klaviyo's sending servers
- SPF
- Pass for k3.hi.jonesroadbeauty.com
- DKIM
-
- Pass signed by shared.klaviyomail.com
- Pass signed by hi.jonesroadbeauty.com
- DMARC
-
Pass for jonesroadbeauty.com
Policy: none, so failures would still be delivered
- Unsubscribe
-
One-click
Meets the Gmail and Yahoo rule for bulk senders.
- Complaints
-
Feedback loop set up
Mailbox providers can report spam complaints straight back to the sender.
Show all 21 headers Hide the headers
As received, minus the delivery side: the archive's own addresses show as [recipient], its mail servers as [receiver], signatures are left out and unsubscribe links trimmed to their host.
Route
- Received Identifies Klaviyo
- from kl-203-27-80.kmta.shared.klaviyomail.com (170.203.27.80) by [receiver] (cloudflare) id 3cASDUua2gFI for <[recipient]>; Mon, 05 Oct 2026 14:03:39 +0000
- Received Identifies Klaviyo
- from unknown (HELO kmta-worker-prod-go-9c6d85c56-md8pb) ([email protected]@10.7.51.128) by kmta-mta-blue-0f0ee69841197f1b7.servers.clovesoftware.com with SMTP; 5 Oct 2026 14:03:39 -0000
Authentication
- Received-SPF Authentication result
- pass ([receiver]: domain of bounce-kl_24218263406-kl_101101m462s1k4wk98nk-h-391f0cf124=2@k3.hi.jonesroadbeauty.com designates 170.203.27.80 as permitted sender) receiver=[receiver]; client-ip=170.203.27.80; envelope-from="bounce-kl_24218263406-kl_101101m462s1k4wk98nk-h-391f0cf124=2@k3.hi.jonesroadbeauty.com"; helo=kl-203-27-80.kmta.shared.klaviyomail.com;
- Authentication-Results Authentication result
- [receiver]; dkim=pass header.d=shared.klaviyomail.com header.s=def1 header.b=jj4lfzsM; dkim=pass header.d=hi.jonesroadbeauty.com header.s=mtd1 header.b=YSYQ4qXd; dmarc=pass header.from=jonesroadbeauty.com policy.dmarc=none; spf=none ([receiver]: no SPF records found for [email protected]) smtp.helo=kl-203-27-80.kmta.shared.klaviyomail.com; spf=pass ([receiver]: domain of bounce-kl_24218263406-kl_101101m462s1k4wk98nk-h-391f0cf124=2@k3.hi.jonesroadbeauty.com designates 170.203.27.80 as permitted sender) smtp.mailfrom=bounce-kl_24218263406-kl_101101m462s1k4wk98nk-h-391f0cf124=2@k3.hi.jonesroadbeauty.com; arc=none smtp.remote-ip=170.203.27.80
Platform
- X-Mailer-Info-Extra2
- 9cc55a7f47:0smb4kza3RzaxMnM2QTbxATMxATMfx2aAMHAn J3buUmdph2YyFGevJmbpBUe0VXYlJGZh9mczVmbvpGAyBAM44iNz4CNuATMAA3bAADOtc jMtMDMy0CbrBgbvBAO1QTMAk2bA02bj5CbpFWbvlXa2FGbr5CZlJXYoNnLhRXbr5CM40y Ny0yMwITLstGAo9GA08FanlGaA4WbAkzN5AQatBQbvNmL5RXdhVmYkF2byNXZu9maukGa uMzaAJTP0ITMmNGMmFTOz0Catsmb4kza3RzaxMnM2QTbxATMxATMfx2atYDM0MjNygTMy QjMfx2atU2YuV3biBgZtBANfh2ZphGAtBgNwQzM2IDOxIDNy8FbrBAbAskT4kzSXRzSxM lM2QTTxATMxATMAkGA91nIsFWduFWbiojI4JCLiglUaBlR0Q0Q1AFNCpFUUl1S3kjW0YD NNFDMiojItRnIsQTMwkDMyETO3EjOiQnIsIyQZ1EWFhjWOhUQL5EO5s0V0sUMTJjN00UM wIiOi0mIscTMwkDMyETO3EjOiQHaiwSM6ISbhNmIsISc4VUQZ1kI6IyYisnOiglUaBlR0 Q0Q1AFNCpFUUl1S3kjW0YDNNFDMisHIAMGA3EWO2AjYjVDZmlDZ++
- X-Mailer-Info
- 10.sGbfJDNyEDOyYzM0AjN.sGbfFDMxEDMx0GN2IzcxsGN3tWO442a.o2buV2c y9WYkJWZhVHd5BUauJ2b4FmcjhWa2VmLvJ3Z.gsnIwETT0YDNalzNLlFVQplQ0AVNDRENGBlWShl I6snIjJiOi0UWBVEexJCLiMWYtJiOxwiIoRnI6EzN5EjMwkDMxcDLi0mI6ICMx0EN2IzUxsENXtU O440SBhkTahTRY1UWDJCLiQnI6EzN5EjMwkDMxQDLiQXbiojIwETT0YDNalzNLlFVQplQ0AVNDRE NGBlWShlIsICeiojItFmb1FGbi0Xf..EDMxEDMx0EN2IzUxsENXtUO440S..
- X-Mailer-Info-Extra
- 391f0cf124:0wSOhTOLdFNLFzUyYDNNFDMxEDMxAQaA0XfiwW Y15WYtJiOignIsICWSpFUGRDRDVDU0IkWQRVWLdTOaRjN00UMwIiOi0GdiwCNxATOwITM 5cTM6ICdiwiIDlVTYVEOa5ESBtkT4kzSXRzSxMlM2QTTxAjI6ISbiwyNxATOwITM5cTM6 ICdoJCLxojItF2YiwiIxhXRBlVTiojIjJye6ICWSpFUGRDRDVDU0IkWQRVWLdTOaRjN00 UMwIyegAwYAcmcv5SZ2lGajJXY49mYulGQ5RXdhVmYkF2byNXZu9ma++
- X-Kmail-Account
- MYAExq
- X-Kmail-Message
- 01M462S1K4WK98NKAHNZ8EXMYC
- X-Kmail-Ops
- 01KXF0H5D970A9YT6FJMXRM6SW
Unsubscribe and feedback
- CFBL-Address
- [email protected]; report=arf
- List-Unsubscribe
- <https://manage.kmail-lists.com/…>, <mailto:…@shared.klaviyomail.com>
- List-Unsubscribe-Post
- List-Unsubscribe=One-Click
- X-Report-Abuse
- Please report any spam or abuse to: [email protected]
Message
- Date
- Mon, 05 Oct 2026 14:03:37 +0000
- MIME-Version
- 1.0
- Message-ID
- <[email protected]>
- Reply-To
- <[email protected]>
- Subject
- Tomorrow: The Bobbi Kit 6.0 Arrives
- From
- "Jones Road Beauty" <[email protected]>
- Content-Type
- multipart/alternative; boundary=b822b986a85b56947edbe8891f193b5602ad57c04b5d125ea1765adf205a
More from Jones Road
All 54 emailsSimilar campaigns from other brands
Different brands running the same play. Compare any of them side by side.
Archived for reference and commentary. Jones Road, its logos and content are the property of their respective owners; Inbox Archive claims no affiliation and has disabled all links. If you own this content and would like it removed, get in touch.