Too hot to steal

GPS hidden inside

Cowboy logo

Cowboy <[email protected]>

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Thursday, July 23, 2026

Cowboy promotes its bikes as being too hot to steal, thanks to cutting-edge technology that outsmarts thieves. The brand highlights features such as GPS tracking, real-time Theft Alerts, and a find-my-bike feature that allows owners to share live location data with the police. Cowboy also emphasizes the convenience of its digital key and theft prevention measures.

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