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Trying is believing

Our test riders are ready to bring the Cowboy 4 to you so you can experience it yourself.

Cowboy <[email protected]>

to the archive

Thursday, August 13, 2026

Cowboy invites customers to try out their C4 Black bike, promoting its AdaptivePower technology and companion app. The brand offers test rides with expert ambassadors in 58 cities, allowing potential buyers to experience the connected ride firsthand. Cowboy highlights its innovative technology and seamless user experience.

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Try it to believe it

Sometimes a thing so bold, so beautiful, stops you in your tracks. Well that thing is here, waiting for you to take a closer look.

Book a test ride

Feel the power of the connected ride

Two pictures. The Cowboy 4 motor and an iPhone mounted on the Cowboy 4 cockpit

With AdaptivePower technology built into every Cowboy bike, you’ll experience a ride feeling that effortlessly adapts to you and the road. The companion app docked in the cockpit will show your speed, power and battery level as you ride. - Evening Standard

“Cowboy is set

to become the iPhone

of the e-bike world.”

You’re in the zone, we’ll come to you

Two pictures. The map of our test rides and a Cowboy 4 rider pushing on the pedals.

A network of expert test ride ambassadors in 58 cities are ready to bring you the model of your choice to try. They know the bike inside and out, and will give you tips on how to get the most out of the connected ride.

Rue de la Régence 67

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Subject
Trying is believing
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Date
Thu, 13 Aug 2026 15:01:34 +0000

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