Turning heads in New York
See R1S through a photographer’s lens.
Rivian <[email protected]>
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Rivian showcases the R1S in New York City, highlighting its ability to turn heads and navigate urban environments. The brand features photographer Mo Mfinanga's experience with the vehicle, emphasizing its versatility as both a capable off-road SUV and a comfortable daily driver. Rivian invites readers to experience their all-electric vehicles firsthand by booking a demo drive.
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R1S has main character energy in NYC
Mo Mfinanga on turning heads, car culture and photography
It takes a lot to turn heads in New York City.
Mo Mfinanga wasn’t expecting the R1S to draw much attention as he photographed it around the city. Mo is a seasoned photographer and visual artist specializing in automotive and architecture.
New York’s relationship with its cars is complicated. Finding parking is one thing. Contemplating why you own a car to begin with is another.
“Your car is your most expensive outfit in New York.”
— Mo, photographer
Button Go behind the lens
New York is one of the hardest places to photograph a car.
Finding suitable locations, scouting clear frames and chasing the best light in the dark, narrow canyons between skyscrapers is a constant negotiation. “It’s easy to take a beautiful car to Utah or Maine, where you’ve got a desert and mountains — those are cheat codes. But photographing in the city is the opposite of a cheat code.”
One of Mo’s goals was to bring out the adaptability of the R1S.
As a highly capable SUV off-road, the R1S is definitely at home on mountain trails. But it also serves beautifully as a quiet, comfortable daily driver on pavement. There is no paradox, no trade-off here. Its versatility is core to its identity.
He did not entirely resist the temptation to leave the city and take the R1S upstate, however. A soggy sojourn in the Adirondacks showed him terrain that many people might consider more familiar for Rivian: muddy fields, remote forest roads and rustic campgrounds. But this is just one facet of Rivian, one facet of New York.
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Experience Rivian for yourself
Get behind the wheel of our all-electric vehicles and see what it’s like. Our team will answer all your questions and help you figure out which vehicle fits your adventures.
Button Book a drive near you
Button Demo Drive
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Button 14600 Myford Rd. Irvine, CA, 92606
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