Skip to content

Two New Colors, One Requested Restock

Gear to start the hunting season strong.

YETI <[email protected]>

Product Launches

Share
Sent with Braze Sends about 6 a week All facts

YETI introduces two new collections, Open Country and Upland Birds, and restocks the popular Wetlands Collection. The brand offers limited edition gear for outdoor enthusiasts. YETI promotes these new drops and restock through their shopping platform.

What the raw message shows

From the headers

Sent with
Braze

In the HTML

Tracking

Found in the original, removed from this preview.

Built with
Animated GIFs

Across YETI's email

Sends
About 6 a week
DMARC
Enforced, reject

Mail failing authentication is refused.

The copy

89 words · under a minute to read · 9 buttons

Button Coolers      Bags      Drinkware      New Arrivals

Two New Drops. One Requested Restock.

Bag the new Open Country and Upland Birds collections, and get reacquainted with the returning Wetlands Collection.

Button SHOP HUNTING

Open Country Collection

THE NEW

Limited edition gear for a year‑round obsession.

Button SHOP NOW

Upland Birds Collection

Tradition in flight. Snag your piece before it sells out.

Back In Stock: The Wetlands Collection

BACK IN STOCK

The Wetlands Collection

Born in the marsh and back again.

Built For The Wild

Button COOLERS

Button DRINKWARE

Button BAGS

Button OUTDOOR LIVING

Button CUSTOM

Button YETI STORE LOCATIONS

The words as text: what a screen reader can follow, and all there is when images don't load.

What the headers say

Read from the message's own headers, as it arrived.

Came from
o3118.abmail.mail.yeti.com · 149.72.134.37

Braze's sending servers

SPF
Pass for abmail.mail.yeti.com
DKIM
  • Pass signed by mail.yeti.com
DMARC
Pass for mail.yeti.com

Policy: reject

Unsubscribe
One-click

Meets the Gmail and Yahoo rule for bulk senders.

Complaints
No feedback-loop header
Show all 16 headers

As received, minus the delivery side: the archive's own addresses show as [recipient], its mail servers as [receiver], signatures are left out and unsubscribe links trimmed to their host.

Route

Received
from o3118.abmail.mail.yeti.com (149.72.134.37) by [receiver] (cloudflare) id ce7zbE6WT5Xl for <[recipient]>; Thu, 30 Jul 2026 15:20:28 +0000
Received
by recvd-597bd976c-z42qz with SMTP id recvd-597bd976c-z42qz-1-6A6B6BBC-B 2026-07-30 15:20:28.073104547 +0000 UTC m=+159998.396178885
Received
from MTgwMDM0Njg (unknown) by geopod-ismtpd-19 (SG) with HTTP id rQdz-vKnRMqutS6eeN3lWA Thu, 30 Jul 2026 15:20:28.027 +0000 (UTC)

Authentication

Received-SPF Authentication result
pass ([receiver]: domain of [recipient]@abmail.mail.yeti.com designates 149.72.134.37 as permitted sender) receiver=[receiver]; client-ip=149.72.134.37; envelope-from="[recipient]@abmail.mail.yeti.com"; helo=o3118.abmail.mail.yeti.com;
Authentication-Results Authentication result
[receiver]; dkim=pass header.d=mail.yeti.com header.s=s1 header.b=oHGExE06; dmarc=pass header.from=mail.yeti.com policy.dmarc=reject; spf=none ([receiver]: no SPF records found for [email protected]) smtp.helo=o3118.abmail.mail.yeti.com; spf=pass ([receiver]: domain of [recipient]@abmail.mail.yeti.com designates 149.72.134.37 as permitted sender) smtp.mailfrom=[recipient]@abmail.mail.yeti.com; arc=none smtp.remote-ip=149.72.134.37

Platform

X-SG-EID
u001.BEaoB1GiTQFa+O8CCmEZHXo3zk1aOVACJiHS+HTo2QICsaxuFoU2zn8jkdrTYs5gUd2njb4MuMWE7fvb7NQzFQ7wP/i8Heru4/nwCyj5yvEhOucdwMkM8t0Hu+PANWZfvAxQlcd1l7MT+RjEw1EAaj6RTcp+/wnbfaN2UeLYrM3mBSospL7Cpb6UnH5MVaxt0wJd5bA3XTXFs79svIDTlUpPyvW5TUR/j0ibMaKK06Y=
X-SG-ID
u001.SdBcvi+Evd/bQef8eZF3BpTL9BgbK5wfSJMJGMsmprDrjDW6011yC6XOo3uya5MXiwv0PlgES5QtkSz+FwHzftWeB6SOmo59/h/FM9C4ASS/l82wIiNeopqL+nK5eoysoLpwnYLmS4XX+6Ei4CA2Nc9isAkEF7O6/TN/lJ+mwGZzHp8omoHpX75PikaYuT+38oC/ioryyNLHbztJ29BwfWxHpmiA0gEY3DVti0w7iLGJdtiQmOIwzgkiRV8Cdt5bai74aL2/MRfIVkozLA8NpjpPG15zQm2FaVAkhAnovAk6XfHZMqRp2UjPAREhz/7U/wv5JwdeVO0AFTZKz9gb+HPgxfyH77q+Iwa5m3ipSvknn10tuayJgvtNBGxAthJ804RsO55JDmdn7LyVu237GTmJINynR9xg3se7Ifewy+u0CJq7WKRvH/f4shZBgH+ajp225qac+j0paycWBrb0pPdvfXBi2hii/h3WDF9WfGg6yQEIUekNBJWsfoCGABCR
X-Entity-ID
u001.AsDgnN8n9b6Dfi+pN90P8g==

Unsubscribe and feedback

List-Unsubscribe
<https://06.emailinboundprocessing.com/…>, <mailto:…@unsubscribe-06.emailinboundprocessing.com>
List-Unsubscribe-Post
List-Unsubscribe=One-Click

Message

Content-Type
multipart/alternative; boundary=32f49b526397c40e1cc9ed2f2f8a83ede2adadb38df2a7ea7320f0a346b9
Date
Thu, 30 Jul 2026 15:20:28 +0000 (UTC)
From
YETI <[email protected]>
Mime-Version
1.0
Message-ID
<rQdz-vKnRMqutS6eeN3lWA@geopod-ismtpd-19>
Subject
Two New Colors, One Requested Restock

More from YETI

All 101 emails
YETI

Set Your Sights On New Olive Camo

YETI

Personal Gifts For The Family

YETI

A New Color Is Coming

YETI

Incoming: New Camo

Similar campaigns from other brands

Different brands running the same play. Compare any of them side by side.

Backcountry

NEW markdowns just landed 🤩

Compare
Patagonia

Our summer sale continues

Compare
Fjallraven

Your next adventure awaits–use your welcome gift now!

Compare

Archived for reference and commentary. YETI, its logos and content are the property of their respective owners; Inbox Archive claims no affiliation and has disabled all links. If you own this content and would like it removed, get in touch.