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Types of best friends

As seen through our scents

Glossier <[email protected]>

to the archive

Thursday, August 27, 2026

Glossier promotes its fragrances by highlighting different types of friendships and pairing them with complementary scents. The brand showcases five friend types, each matched with a unique combination of Glossier You fragrances. Glossier encourages customers to shop and find their perfect scent match.

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Because every friendship has its own chemistry. Share, match, and layer your scents accordingly.

Glossier You + Glossier

Two peas in a pod. Cut from the same cloth, with just enough difference to keep things interesting.

One soft and sophisticated, one adventurous and free-spirited. An unlikely match that makes perfect sense.

A sweet pair who bond over their nurturing nature. Warm, airy, and always ready to welcome someone new.

Fun, carefree, and always up for a night out. They have a talent for making the good life look easy.

Glossier.com / [email protected]

233 Spring Street, Floor 10

New York, NY 10013

New Street Square

London, EC4A 3TW

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