We made a second fridge 🆕
Colder, sleeker, and yes... cheaper
Rocco <[email protected]>
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Rocco Fridge introduces its second product, The Essential, a more affordable and streamlined fridge that still maintains the brand's high standards. The Essential offers a contemporary design, exceptional quietness, and advanced features like an optional Expansion Pack. It launches with special early access pricing ahead of its first shipment in a few weeks.
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Meet our cheaper fridge. No, it’s still not cheap. Over the past two years, we’ve helped transform the drinks fridge from something hidden in the garage into something people proudly put in the living room. The Essential was designed to bring Rocco into many more of them. We could have simply stripped features from our original bestseller to get to a lower price. Instead, we started over. After more than a year in development, the result is a more streamlined, contemporary Rocco that’s still exceptionally quiet, still doubles as a bar cart, and actually, gets even colder than the original AND can hold even more drinks with our optional add-on Expansion Pack. While The Essential is cheaper, it’s still not cheap. We just don’t make cheap things. There are plenty of small fridges out there that are already cheap. They look cheap. They sound cheap. They are cheap. And the world doesn’t need another cheap mini fridge.
It launches today with special early access pricing ahead of its first shipment in a few weeks. Order now to lock in this price and secure one from the very first batch to get yours ASAP. And if The Essential isn’t for you, our original bestseller isn’t going anywhere. It’s now in more than 20,000 homes. And, as of today, we’re calling it The Classic.
Free 10-Year Warranty. 4.9/5.0 Loved In 20,000+ Homes. 0% Interest Financing With Affirm.
Button Shop Classic
Button Shop Essential
Button Reviews
Button FAQs
Button About
SAY HI [email protected]
25 Prospect Park SW Brooklyn, NY 11215
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- Date
- Tue, 25 Aug 2026 13:07:35 +0000 (UTC)
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- Subject
- We made a second fridge 🆕
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