How Rocco Fridge does email marketing
Home & Living37 campaigns · roccofridge.com · RSS
Rocco Fridge is a compact refrigerator company. It specializes in drinks refrigeration, offering an alternative to traditional kitchen fridges for storing beverages.
Rocco Fridge sends about 3 campaigns a week, spread across the week, most often around 2pm US Eastern. Its median subject line runs 29 characters, and 35% carry an emoji.
Measured from 37 campaigns sent Jul 15 to Oct 7, 2026. Each figure is set against the typical Home & Living brand: the median of 12 Home & Living brands in the archive with at least 12 campaigns.
- Campaigns a week
- 3.1 39% less than typical (5.1)
- Median subject length
- 29chars 17% less than typical (35 chars)
- Median words
- 100 59% less than typical (242)
- Discount in the subject
- 11% 23 points below typical (34%)
- Copyable promo code
- 3% 3 points above typical (0%)
Latest Rocco Fridge emails
All 37 campaignsWhen Rocco Fridge sends
Sends are spread across the week: no day stands more than a couple of points above the rest. 2pm is the most common hour (up to 32% of sends). Across 34 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 6 | 18% |
| Tuesday | 5 | 15% |
| Wednesday | 5 | 15% |
| Thursday | 4 | 12% |
| Friday | 6 | 18% |
| Saturday | 4 | 12% |
| Sunday | 4 | 12% |
Hour of day (US Eastern)
Show hours as a tableHide the hours table
| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 0 | 0% |
| 1am | 0 | 0% |
| 2am | 0 | 0% |
| 3am | 0 | 0% |
| 4am | 0 | 0% |
| 5am | 0 | 0% |
| 6am | 0 | 0% |
| 7am | 0 | 0% |
| 8am | 5 | 15% |
| 9am | 5 | 15% |
| 10am | 4 | 12% |
| 11am | 2 | 6% |
| 12pm | 1 | 3% |
| 1pm | 0 | 0% |
| 2pm | 11 | 32% |
| 3pm | 3 | 9% |
| 4pm | 0 | 0% |
| 5pm | 0 | 0% |
| 6pm | 3 | 9% |
| 7pm | 0 | 0% |
| 8pm | 0 | 0% |
| 9pm | 0 | 0% |
| 10pm | 0 | 0% |
| 11pm | 0 | 0% |
Rocco Fridge subject lines
The median runs 29 characters across 6 words, against 35 for the typical Home & Living brand. The words Rocco Fridge reaches for most: “like” and “drinks”.
- “Uh oh. Your favorite color...” 29 chars · Oct 7
- “Prime Day: Up to $400 off 👀” 27 chars · Oct 6
- “Update: Final day to get your 🎁” 31 chars · Sep 30
- “Long weekends should be longer” 30 chars · Sep 8
- “Sale ends in less than 24 hours ⏳” 33 chars · Sep 7
What Rocco Fridge sends
Promotions & Sales is the campaign Rocco Fridge sends most, at 35%; no type is a majority. Welcome, cart and order emails were set off by our own signup, so they do not count toward that.
The stack behind the sends
Rocco Fridge sends with Klaviyo and publishes a DMARC quarantine policy.
Sends with
Domain authentication
Mail failing authentication is sent to spam rather than delivered.
SPF also authorizes Google Workspace to send as this domain, which usually means other tools sit alongside Klaviyo.
The median Rocco Fridge campaign carries 5 images.
Compare Rocco Fridge with Restoration Hardware and Pottery Barn
See how Restoration Hardware and Pottery Barn send, same industry and measured the same way. Or compare with every Home & Living brand and the whole archive.
How this is measured
Every figure comes from real Rocco Fridge emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical Home & Living brand” is the median across the 12 Home & Living brands that clear the same bar, each counted once however much it sends. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.