What is Launch Package?
Here are the details.
Rivian promotes its Launch Package, which includes exclusive benefits and features such as Autonomy+, a Tow Package, and a Special Key Fob. The package is available for a limited time with every R2 order. Rivian also offers access to the limited-time Launch Green paint option for $2,000.
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Your latest R2 order window: in August–September 2026
For a limited time, every R2 includes Launch Package. Learn about the exclusive benefits and features included when you’re invited to order.
Get a lifetime subscription to evolving advanced driver assistance features that help make every mile more effortless, including Universal Hands-Free.2
A tow hitch, 7-pin connection and trailer brake control software for 4,400 lb towing capacity.3
Special Key Fob
Crafted in Rivian Green and Compass Yellow anodized aluminum, this limited edition key fob is a celebration of Rivian brand colors.
Access to Launch Green
The color that started it all. You can select this limited-time paint option for $2,000.
1Autonomy+ features may vary based on vehicle model and hardware. Autonomy+ product features remain available during the lifetime of feature support for the hardware on the vehicle at delivery.
2Driver assistance features are designed to support the driver but do not replace a driver’s judgment or the need to pay attention and control the vehicle. Drivers should be prepared to resume control of the vehicle at all times.
3Actual vehicle capability will depend on selected options and trim. Torque, horsepower, and acceleration timing estimates vary based on battery, tire, drive modes, vehicle load and weather.
14600 Myford Rd. Irvine, CA, 92606
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