What’s in a bag’s balm?
More than you think…
Glossier <[email protected]>
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Glossier showcases the unique personalities of its best-selling balm flavors through fictional handbag contents. The brand highlights three balm flavors: I ❤️ NY, Black Cherry, and Strawberry, each with distinct items in their respective bags. Glossier invites customers to shop these balm flavors now.
What the raw message shows
From the headers
- Sent with
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Klaviyo See it in the headers
Across Glossier's email
- Sends
- About 4 a week
- DMARC
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Enforced, reject
Mail failing authentication is refused.
The copy
72 words · under a minute to read · 1 button
Bag check
Our best-selling balm flavors are sweet, complex, and a little unexpected—so of course their handbag contents are, too.
Button Shop now
I ❤️ NY BALM DOTCOM
_little red book and pen
BLACK CHERRY BALM DOTCOM
_little black book
_fav sonny angel
_backup silver earrings
STRAWBERRY BALM DOTCOM
_pink washi tape
_pink digital camera
Glossier.com / [email protected]
233 Spring Street, Floor 10
New York, NY 10013
New Street Square
London, EC4A 3TW
The words as text: what a screen reader can follow, and all there is when images don't load.
What the headers say
Read from the message's own headers, as it arrived.
- Came from
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o4059.m.glossier.com
· 168.245.47.153
Klaviyo's sending servers
- SPF
- Pass for eml.glossier.com
- DKIM
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- Pass signed by glossier.com
- DMARC
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Pass for eml.glossier.com
Policy: reject
- Unsubscribe
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One-click
Meets the Gmail and Yahoo rule for bulk senders.
- Complaints
- No feedback-loop header
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As received, minus the delivery side: the archive's own addresses show as [recipient], its mail servers as [receiver], signatures are left out and unsubscribe links trimmed to their host.
Route
- Received
- from o4059.m.glossier.com (168.245.47.153) by [receiver] (cloudflare) id yXJNjRnvEvJQ for <[recipient]>; Mon, 27 Jul 2026 00:00:16 +0000
- Received
- by recvd-canary-6fb8df6d4c-gkb2g with SMTP id recvd-canary-6fb8df6d4c-gkb2g-1-6A669F8F-40B 2026-07-27 00:00:15.82650351 +0000 UTC m=+364216.412330572
- Received
- from Mzc5MDA0MTI (unknown) by geopod-ismtpd-canary-0 (SG) with HTTP id zyejjVnzRS2fuo-yV-pZZg Mon, 27 Jul 2026 00:00:15.799 +0000 (UTC)
Authentication
- Received-SPF Authentication result
- pass ([receiver]: domain of [recipient]@eml.glossier.com designates 168.245.47.153 as permitted sender) receiver=[receiver]; client-ip=168.245.47.153; envelope-from="[recipient]@eml.glossier.com"; helo=o4059.m.glossier.com;
- Authentication-Results Authentication result
- [receiver]; dkim=pass header.d=glossier.com header.s=kl2 header.b=G6HNGlOe; dmarc=pass header.from=eml.glossier.com policy.dmarc=reject; spf=none ([receiver]: no SPF records found for [email protected]) smtp.helo=o4059.m.glossier.com; spf=pass ([receiver]: domain of [recipient]@eml.glossier.com designates 168.245.47.153 as permitted sender) smtp.mailfrom=[recipient]@eml.glossier.com; arc=none smtp.remote-ip=168.245.47.153
Platform
- X-Kmail-Account
- Sn6eFZ
- X-Kmail-Message
- 01KYADX3AP9T7DQ6G3K05Z7A3T
- X-Kmail-Ops
- 01KXF1SFDZ1D5X7MTT2ZB8GEH8
- X-SG-EID
- u001.9eP+fVtv0A5lWl39607pFWNveFH8vlGz6NiYRl6010u60353nBhZU5KERWc7y7S9GBXWTliMPHnWxj7jtqg59/Pu28XlvBjjdtzkD686mz1JH3S64dDEIzpTNVZF7lgVQ4QsGd9vjF8c0+1wDssSggTdMZm+exig7BVdILdgfNAYQiRUXoWk7o20K9EW0xjNl8nYMWdd5MC0MwEzOrQYGXx/KDDuUbLtIKb9SvzFXt+5ecLa3Y7ON/jrW+IfBBLg
- X-SG-ID
- u001.SdBcvi+Evd/bQef8eZF3BiU3Zi1S53GtqGa3TWBmqe75yn5aYrkvkfG+ZGKrHRvqPYXI2ZUOzX5qIwg9DgCo/xxPIzlUI5jdeteZkVN4PwWAEgpgNCIM9a97IOIpPLbUqJDsNdc2hpdKV9aHYUiqHp0q/DErFaPy7NbSekSNx7bma2UkycuX21XWxhFY0BKabx5bKqoVOfYpx39dnlmud+c5mJRFIOBJTWsFnmZne/ziH8IQQl58OGD5+mCR2mkO3BEnabdq0HbZ1+pDu/iiQI2Ahjb4i3Nh7La7nMzqWbBBW+HvCEgXqfcZAfeQl9qEhZu1Z2zLorNKUt91MPfUAhHX4nP9o3C33wqqLEtAQDpV2OWUjheYGSFuBlPXsrbzJZa6kmLZGQ7mwoZstv5WaA==
- X-Entity-ID
- u001.6FR+DpTbSvuf3UVmLGUFbw==
Unsubscribe and feedback
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- <https://manage.kmail-lists.com/…>
- List-Unsubscribe-Post
- List-Unsubscribe=One-Click
- X-Report-Abuse Identifies Klaviyo
- Please report any spam or abuse to: [email protected]
Message
- Content-Type
- multipart/alternative; boundary=f5b54ce27d67986eab7a9ac7fd0e056bd373378d5c10815384782c546636
- Date
- Mon, 27 Jul 2026 00:00:16 +0000 (UTC)
- From
- Glossier <[email protected]>
- Mime-Version
- 1.0
- Message-ID
- <zyejjVnzRS2fuo-yV-pZZg@geopod-ismtpd-canary-0>
- Subject
- What’s in a bag’s balm?
- Reply-To
- [email protected]
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