Skip to content

What’s new: Steady State SuperLoft™

Fleece so plush, it’s beyond soft.

lululemon <[email protected]>

to the archive

Wednesday, July 29, 2026

Lululemon launches new Steady State products featuring weighty SuperLoft fleece. The brand showcases the Men's Steady State SuperLoft Pullover Hoodie and Jogger, highlighting their extra-plush fabric. Lululemon invites customers to shop the new arrivals and explore additional styles.

Read this email as text

Heavy on the softness.

Shop What’s New

There’s even more Steady State to love, thanks to new, weighty SuperLoft™ fleece.

Shop Men's What's New

Men's Steady State SuperLoft Pullover Hoodie

Extra-plush fabric feels like instant recovery.

Shop Steady State →

Men's Steady State SuperLoft Jogger Regular

Room for the back and forth.

Shop Backpacks →

Shop new styles this week.

Download the App

Find a Store

View in web browser

This is the United States version of this email, [email protected]

Email headers

As received, minus the delivery side: the archive's own addresses appear as [recipient], relay hops and signatures are left out, and unsubscribe links are trimmed to their host.

Received-SPF
pass ([receiver]: domain of [email protected] designates 128.245.69.105 as permitted sender) receiver=[receiver]; client-ip=128.245.69.105; envelope-from="[email protected]"; helo=mta15.e.lululemon.com;
Authentication-Results
[receiver]; dkim=pass [email protected] header.s=11dkim1 header.b=pt/tXrLk; dkim=pass header.d=s11.y.mc.salesforce.com header.s=fbldkim11 header.b=nfcH5Igk; dmarc=pass header.from=e.lululemon.com policy.dmarc=reject; spf=none ([receiver]: no SPF records found for [email protected]) smtp.helo=mta15.e.lululemon.com; spf=pass ([receiver]: domain of [email protected] designates 128.245.69.105 as permitted sender) smtp.mailfrom=bounce-YU3XBEKJYMFEVL7TCN6NNAZ5EM.110059@bounce.e.lululemon.com; arc=none smtp.remote-ip=128.245.69.105
From
"lululemon" <[email protected]>
Subject
What’s new: Steady State SuperLoft™
Date
Wed, 29 Jul 2026 12:55:34 -0600
List-Unsubscribe
<https://click.e.lululemon.com/…>, <mailto:…@leave.e.lululemon.com>
List-Unsubscribe-Post
List-Unsubscribe=One-Click
MIME-Version
1.0
Reply-To
"lululemon" <[email protected]>
X-SFMC-Stack
11
x-job
514005125_425701
Message-ID
<[email protected]>
Content-Type
multipart/alternative; boundary="AxRzZGtYevmM=_?:"

Archived for reference and commentary. Lululemon, its logos and content are the property of their respective owners; Inbox Archive claims no affiliation and has disabled all links. If you own this content and would like it removed, get in touch.

Similar campaigns from other brands

Different brands running the same play. Compare any of them side by side.

Fjallraven

New trekking styles for fall

Compare →
Patagonia

New fall colors and patterns

Compare →
Under Armour

The perfect hoodies & sweats in new colors

Compare →
Vuori

Who’s That Girl? Meet Chase Infiniti

Compare →