How Lululemon does email marketing
Fashion & Apparel38 campaigns · shop.lululemon.com · RSS
Lululemon is a technical athletic apparel company for yoga, running, training, and other sweaty pursuits.
Lululemon sends about 2.9 campaigns a week, most often on Tuesday around 1pm US Eastern. Its median subject line runs 33 characters.
Measured from 38 campaigns sent Jul 6 to Oct 7, 2026. Each figure is set against the typical Fashion & Apparel brand: the median of 29 Fashion & Apparel brands in the archive with at least 12 campaigns.
- Campaigns a week
- 2.9 17% less than typical (3.5)
- Median subject length
- 33chars 14% more than typical (29 chars)
- Median words
- 228 37% more than typical (166)
- Discount in the subject
- 5% 5 points below typical (10%)
Latest Lululemon emails
All 38 campaignsWhen Lululemon sends
Tuesday is the busiest day (up to 36% of sends). 1pm is the most common hour (up to 25% of sends). Across 36 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 4 | 11% |
| Tuesday | 13 | 36% |
| Wednesday | 11 | 31% |
| Thursday | 4 | 11% |
| Friday | 0 | 0% |
| Saturday | 2 | 6% |
| Sunday | 2 | 6% |
Hour of day (US Eastern)
Show hours as a tableHide the hours table
| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 0 | 0% |
| 1am | 0 | 0% |
| 2am | 0 | 0% |
| 3am | 0 | 0% |
| 4am | 0 | 0% |
| 5am | 0 | 0% |
| 6am | 2 | 6% |
| 7am | 1 | 3% |
| 8am | 5 | 14% |
| 9am | 3 | 8% |
| 10am | 1 | 3% |
| 11am | 7 | 19% |
| 12pm | 6 | 17% |
| 1pm | 9 | 25% |
| 2pm | 1 | 3% |
| 3pm | 1 | 3% |
| 4pm | 0 | 0% |
| 5pm | 0 | 0% |
| 6pm | 0 | 0% |
| 7pm | 0 | 0% |
| 8pm | 0 | 0% |
| 9pm | 0 | 0% |
| 10pm | 0 | 0% |
| 11pm | 0 | 0% |
Lululemon subject lines
The median runs 33 characters across 6 words, against 29 for the typical Fashion & Apparel brand. The words Lululemon reaches for most: “new”, “fall” and “styles”.
- “Just in: a new drop of fall styles” 34 chars · Oct 7
- “What's new: iconically plush puffers” 36 chars · Oct 6
- “New Smooth Spacer is worth a feel” 33 chars · Sep 29
- “New golf gear extends your season” 33 chars · Sep 23
- “What’s new: Dance Studio Pants loosen up” 40 chars · Sep 22
What Lululemon sends
Product Launches is the campaign Lululemon sends most, at 45%; no type is a majority. Welcome, cart and order emails were set off by our own signup, so they do not count toward that.
The stack behind the sends
Lululemon sends with Salesforce Marketing Cloud and publishes a DMARC reject policy.
Sends with
Domain authentication
Mail failing authentication is rejected outright, the strictest setting.
The median Lululemon campaign carries 19 images.
Compare Lululemon with 7 For All Mankind and Dick's Sporting Goods
See how 7 For All Mankind and Dick's Sporting Goods send, same industry and measured the same way. Or compare with every Fashion & Apparel brand and the whole archive.
How this is measured
Every figure comes from real Lululemon emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical Fashion & Apparel brand” is the median across the 29 Fashion & Apparel brands that clear the same bar, each counted once however much it sends. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.