How Lululemon does email marketing
Fashion & Apparel18 campaigns · shop.lululemon.com · RSS
Lululemon is a technical athletic apparel company for yoga, running, training, and other sweaty pursuits.
Lululemon sends about 2.9 campaigns a week, most often on Tue around 8am US Eastern. Its median subject line runs 33 characters.
- Campaigns a week
- 2.9
- Median subject
- 33 chars
- Median words
- 227
- Carry a promo code
- 0%
When Lululemon sends
Across 16 scheduled campaigns. Welcome, cart and order emails are left out: they go out when a subscriber acts, not when Lululemon chooses to send. Times are US Eastern.
Day of week
Hour of day (US Eastern)
What Lululemon sends
Mostly Product Launches (39% of campaigns).
The stack behind the sends
Lululemon sends with Salesforce Marketing Cloud and publishes a DMARC reject policy.
Sends with
Domain authentication
Mail failing authentication is rejected outright, the strictest setting.
SPF also authorizes Salesforce Marketing Cloud to send as this domain, which usually means other tools sit alongside the main platform.
A typical Lululemon campaign carries 227 words and 18 images.
How this is measured
Every figure comes from real Lululemon emails captured in Inbox Archive, not from a survey or a vendor report. Compare against every brand we track, or browse Lululemon campaigns.