What's that metal spoon for?

Discover why we include a stainless steel Powder Spoon with Pearl Powder.

Mon, Aug 17 · 12:00am ET Other

Sent with SendGrid Sends about 2 a week All facts

Nathan & Sons promotes their Pearl Powder Tooth Scrub, highlighting the included metal spoon as a key feature. The spoon provides the perfect portion, keeps the jar clean, and is built to last. Nathan & Sons emphasizes the importance of small details in their oral care products.

What the raw message shows

From the headers

Sent with: SendGrid See it in the headers

In the HTML

Built with: Dark-mode styles

Across Nathan & Sons's email

Sends: About 2 a week
DMARC: Enforced, quarantine
Mail failing authentication goes to spam.

Nathan & Sons nathanandsons.com

Underbrush is the easiest oral care routine you've ever tried. Skip the plastics, rubbers, and toxins in your regular gum and try the world's first remineralizing chewing gum formulated with 100% organic ingredients.

All 29 emails from Nathan & Sons

The copy

267 words · about 1 min to read · 1 button

The logo for Nathan and Sons

Hey [First Name],

Have you noticed our pictures of Pearl Powder Tooth Scrub and thought:

"What's this weird little metal thing?"

Well, we'd like to clear that up.

Meet your Powder Spoon.

Button TRY PEARL POWDER

A medium shot shows a green jar with a wooden lid and a silver cosmetic spatula, with text reading 'N & S' on the spatula and 'NATHAN & SONS Pearl Pow...

It's not a tiny shovel.

It's not a coffee stirrer.

And no... it's definitely not decorative.

A close-up, medium shot of a silver shoehorn with the text 'N & S' embossed on its handle, set against a white background with diffused lighting.

A close-up shot shows a hand holding a metal spoon with light-colored powder over an open green jar labeled 'NATHAN & SONS Pearl Powder REMINERALIZING...

We include it for three simple reasons:

• The perfect portion. One scoop gives you just the right amount every time.

• A cleaner jar. Instead of dipping a wet toothbrush into your Pearl Powder, you scoop first. Much more hygienic.

• Built to last. It's stainless steel, reusable, and made to stick around for years. No flimsy plastic measuring scoop headed for the trash.

The image displays 'How to use:' with three panels showing steps: 1. Wet toothbrush. Tap off excess. 2. Scoop with the dry spoon. 3. Sprinkle on brush...

It's a small detail.

But small details are kind of our thing.

Because better oral care isn't just about what's inside the jar.

It's about making the whole routine a little smarter.

HOME

SHOP

GUM

MERCH

The words as text: what a screen reader can follow, and all there is when images don't load.

What the headers say

Read from the message's own headers, as it arrived.

Came from

wfbtqsnx.outbound-mail.sendgrid.net · 159.183.70.42

SendGrid's sending servers

SPF

Pass for em7625.nathanandsons.com

DKIM

Pass signed by nathanandsons.com

DMARC

Pass for nathanandsons.com

Policy: quarantine

Unsubscribe

One-click

Meets the Gmail and Yahoo rule for bulk senders.

Complaints

Feedback loop set up

Mailbox providers can report spam complaints straight back to the sender.

Show all 19 headers

As received, minus the delivery side: the archive's own addresses show as [recipient], its mail servers as [receiver], signatures are left out and unsubscribe links trimmed to their host.

Route

Received: from wfbtqsnx.outbound-mail.sendgrid.net (159.183.70.42) by [receiver] (cloudflare) id KsndD2wRNh0T for <[recipient]>; Mon, 17 Aug 2026 04:00:38 +0000
Received: by recvd-7456777fb5-5qbtj with SMTP id recvd-7456777fb5-5qbtj-1-6A828766-28 2026-08-17 04:00:38.236328644 +0000 UTC m=+1674506.906757995
Received: from MzY4NDQ5NjA (unknown) by geopod-ismtpd-7 (SG) with HTTP id RJVSyiReT9OEWNxb6snegA Mon, 17 Aug 2026 04:00:38.168 +0000 (UTC)

Authentication

Received-SPF Authentication result: pass ([receiver]: domain of [recipient]@em7625.nathanandsons.com designates 159.183.70.42 as permitted sender) receiver=[receiver]; client-ip=159.183.70.42; envelope-from="[recipient]@em7625.nathanandsons.com"; helo=wfbtqsnx.outbound-mail.sendgrid.net;
Authentication-Results Authentication result: [receiver]; dkim=pass header.d=nathanandsons.com header.s=s1 header.b=w0u3c9I2; dmarc=pass header.from=nathanandsons.com policy.dmarc=quarantine; spf=none ([receiver]: no SPF records found for [email protected]) smtp.helo=wfbtqsnx.outbound-mail.sendgrid.net; spf=pass ([receiver]: domain of [recipient]@em7625.nathanandsons.com designates 159.183.70.42 as permitted sender) smtp.mailfrom=[recipient]@em7625.nathanandsons.com; arc=none smtp.remote-ip=159.183.70.42

Platform

X-SG-EID Identifies SendGrid: u001.5A6G4pd7VHH3CYZ0qS3Ub0/lzzi2FXuABIoeAvzVhSpWmMOw7AHqFlxlplKBn2yRqKi8g1hqpLrt0kP2IcMZJ4lVm5cVbZgYBjol5mR+3SQ1sYxIsXI07xNypXgC5WEA+M14B9Vkg6HjSTfqFK15rzlq687Rtza4mBsrVxlUyFKmZ5hQHifKOPY0KV6oH6MriMFGxVBdUNKulPH7YLTEX5z3+A5xqrud5cZm6zzTiout1phmbv8PNBaLjbr5ULx7Z+7Wr/3OvRR34946v3feDA==
X-SG-ID Identifies SendGrid: u001.SdBcvi+Evd/bQef8eZF3BiU3Zi1S53GtqGa3TWBmqe6LYgQVu4fRPMoxp1mKKmt+NfkiVLn/oBkeKM5uq3VUfEKvfchLhIZ4knGNAW1QHNSShOV7Qs+LsEK0AuRWxgjnsLVU5cBL6hU/nErR717C1c5Ee+G8Ke5UAlNjt+tP859ta3GlbFXzJ2riMZ0tMXsMid/irWXPBdvLKEnZeFQ4OynHthz0FYsToUp879TtjtiHKELVX2KMUSPAXVl5KzYcTTdaFs/Av1NshMkFS8lTW4A5RiOx7dJXMW0IRnh0OYfBDzJeDE1ziEngExpJuWbMZRdbheHSXB/CotcFH0PO0Xsi8Mq7FR1pskn/ATMk69tFmsYKiPKH3YXSMZD1KqqjoleJ5pRhTgzG8akeRrN2ZMb+8OWoDdfehCkmp3ianIwwEe5SzpiQV0N7JJSdKK5acBRPpSKkrLpg/V0weYTexA==
X-Entity-ID: u001.WDUcQWYqxDMAAIbqizNOxg==

Unsubscribe and feedback

Feedback-ID: site_d2385f6e233a458da16dafa96ed2bb55:CAMPAIGN:marketingFlow_34b0da06f4f644e291c66215c2ef2045:instant
List-Unsubscribe: <https://api.instant.one/…>
List-Unsubscribe-Post: List-Unsubscribe=One-Click
X-Report-Abuse: Please report any spam or abuse to: [email protected]

Message

Content-Type: multipart/alternative; boundary=65bae28b3e528e3b1efa425d220c66f98d5ab98292b89ce7edb27b6bc87c
Date: Mon, 17 Aug 2026 04:00:38 +0000 (UTC)
From: Nathan and Sons <[email protected]>
Mime-Version: 1.0
Message-ID: <RJVSyiReT9OEWNxb6snegA@geopod-ismtpd-7>
Subject: What's that metal spoon for?
Reply-To: [email protected]

Similar campaigns from other brands

Different brands running the same play. Compare any of them side by side.

Hedley & Bennett

Get to Know the H&B Kitchen Tools 🧑‍🍳

Thu, Aug 20 · 7:27am ET

Compare

Archived for reference and commentary. Nathan & Sons, its logos and content are the property of their respective owners; Inbox Archive claims no affiliation and has disabled all links. If you own this content and would like it removed, get in touch.