When life gives you limes

Ride a Cowboy

We make e-bikes that are beautiful, simple and connected. Nothing else.

Many say our bikes are the best in the world and we’d have to agree. CNBC calls us the Apple of e-bikes, TIME awarded us Best invention of the year, and GQ Magazine named Cowboy the best e-bike on the market.

With riders in over 2,500 towns and cities across Europe and the US, and over 180,000,000 km ridden, we’re redefining what it means to get from A to B.

By building a better bike, we’re leaving a better world behind.

Cowboy is the e-bike that thinks for itself.

It’s an experience like no other, and one that’s hard to describe.

Remember the thrill of your very first bike ride?

That’s what it feels like every time you ride a Cowboy.

Imagine a silent, seamless ride. Forget gears or modes—AdaptivePower™ adjusts instantly to your every pedal, making hills feel flat and headwinds disappear.

With an award-winning app, you’ll unlock countless features built around you: theft prevention, ride safety, and turn-by-turn navigation designed in partnership with Google. It’s all at your fingertips.

As for the design, heads will turn wherever you go.

Over the next few days we’ll unpack what makes a Cowboy so special.

Join our tribe.

Be More Cowboy

Rue de la Régence 67