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Where Sauna Is a Way of Life

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Huckberry promotes its DIRT Finland series, highlighting the country's unique culture and lifestyle. The brand also showcases its 72-Hour gear collection, featuring products like the Alpaca Beanie and 72-Hour Thermal Quarter-Zip. Huckberry teases its next DIRT episode, set in a location closer to home.

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DIRT Finland is live. Plus, new 72-Hour gear, Helsinki's iconic architecture, and more..

During summer, life in Finland moves at a different frequency: near-endless daylight, the freeing, restorative swelter of the sauna, improvisational meals hosted outdoors. Acclaimed chef and wild-food pioneer Sami Tallberg got us acquainted with the land before setting us off on our own. We rounded up reindeer and got some clues about Santa’s whereabouts. We rode a chairlift to a mountaintop festival under the midnight sun. And, crucially, our next sauna session was never far off. Life here isn’t soft, but its rewards are real. At our final feast, we asked our new friends why Finland regularly ranks as the happiest country in the world. They all gave different answers—but the spirit around the table was all the explanation we needed.

More Travel Essentials:

Jasper Zionic WP Trail Sneaker

Tahr Fleece Jacket

72-Hour Thermal Quarter-Zip

72-Hour Merino 5-Pocket Pant - HB Straight

72-Hour Merino 5-Pocket Pan...

Aurora Bottle 800

Pack-It Isolate Carry-On Set

Black Hole Mini MLC Backpack 30L

Black Hole Mini MLC Backpac...

Magnetic Power Bank

XT-6 GTX Trail Sneaker

72-Hour Merino UPF Hoodie

Finland Reading List:

Get Caught Up

See You out there

For the next episode of DIRT, we’re heading somewhere a little closer to home.

📍The Chicago Theater

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Date
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Where Sauna Is a Way of Life
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