How Huckberry does email marketing
Fashion & Apparel23 campaigns · huckberry.com · RSS
Huckberry sends about 4 campaigns a week, most often on Tuesday, Thursday and Sunday around 7am US Eastern. Its median subject line runs 41 characters.
An early read: 23 campaigns over 45 days, sent Aug 24 to Oct 8, 2026. Treat these as first signs; they firm up past 30 campaigns and six weeks of mail. Each figure is set against the typical Fashion & Apparel brand: the median of 29 Fashion & Apparel brands in the archive with at least 12 campaigns.
- Campaigns a week
- 3.5 About the same as typical (3.5)
- Median subject length
- 41chars 41% more than typical (29 chars)
- Median words
- 442 2.7 times typical (166)
- Discount in the subject
- 0% 10 points below typical (10%)
Latest Huckberry emails
All 23 campaignsWhen Huckberry sends
Tuesday, Thursday and Sunday are the busiest days, within two points or one email of each other (up to 30% of sends). 7am is the most common hour (up to 17% of sends). Across 23 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 1 | 4% |
| Tuesday | 7 | 30% |
| Wednesday | 0 | 0% |
| Thursday | 7 | 30% |
| Friday | 1 | 4% |
| Saturday | 0 | 0% |
| Sunday | 7 | 30% |
Hour of day (US Eastern)
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| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 1 | 4% |
| 1am | 1 | 4% |
| 2am | 1 | 4% |
| 3am | 1 | 4% |
| 4am | 0 | 0% |
| 5am | 1 | 4% |
| 6am | 0 | 0% |
| 7am | 4 | 17% |
| 8am | 2 | 9% |
| 9am | 0 | 0% |
| 10am | 1 | 4% |
| 11am | 0 | 0% |
| 12pm | 2 | 9% |
| 1pm | 2 | 9% |
| 2pm | 2 | 9% |
| 3pm | 0 | 0% |
| 4pm | 0 | 0% |
| 5pm | 1 | 4% |
| 6pm | 0 | 0% |
| 7pm | 1 | 4% |
| 8pm | 0 | 0% |
| 9pm | 1 | 4% |
| 10pm | 1 | 4% |
| 11pm | 1 | 4% |
Huckberry subject lines
The median runs 41 characters across 7 words, against 29 for the typical Fashion & Apparel brand. The words Huckberry reaches for most: “only” and “fall”.
- “The 3 Jackets Every Guy Needs” 29 chars · Oct 8
- “All-Cotton Selvedge Woven on Antique Looms” 42 chars · Oct 6
- “A Better Layer, 2,000 Years in the Making” 41 chars · Oct 4
- “Made in the USA, Built for Nordic Winters” 41 chars · Oct 1
- “Only 130 Made: Our Take on an Iconic Military Watch” 51 chars · Sep 29
What Huckberry sends
Product Launches is the campaign Huckberry sends most, at 17%; no type is a majority.
The stack behind the sends
Huckberry sends with SendGrid and publishes a DMARC none policy.
Sends with
Domain authentication
Failures are monitored but still delivered, so the policy is not enforced yet.
The median Huckberry campaign carries 26 images.
Compare Huckberry with 7 For All Mankind and Dick's Sporting Goods
See how 7 For All Mankind and Dick's Sporting Goods send, same industry and measured the same way. Or compare with every Fashion & Apparel brand and the whole archive.
How this is measured
Every figure comes from real Huckberry emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical Fashion & Apparel brand” is the median across the 29 Fashion & Apparel brands that clear the same bar, each counted once however much it sends. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.