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Start them young. Start them right.

Nathan & Sons <[email protected]>

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Sunday, August 23, 2026

Nathan & Sons celebrates National Tooth Fairy Day by promoting healthy smile routines for kids. They highlight the importance of building good habits from a young age and introduce their Underbrush gum as a natural oral care product. The brand encourages parents to make oral care enjoyable for their kids with their range of flavored gums.

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Nathan & Sons

Calling all Tooth Fairies...

(And by Tooth Fairies, we mean parents.)

Today is National Tooth Fairy Day! And this feels like the perfect day to say: Healthy smile routines don't start when adult teeth start coming.

They start years before.

The little habits your kids build today are the ones they'll carry into adulthood. Brushing. Rinsing. And yes... chewing gum after meals.

Stay with us here on that last point.

That's one of the reasons we created Nathan & Sons.

Our products are made with thoughtful ingredients that help support healthy teeth without the artificial colors, plastic gum bases, or unnecessary additives found in so many oral care products.

We use an intentional formula of natural tree resins and nano-hydroxyapatite to help support enamel. And because it's the same mineral your teeth are made of, early, consistent use is completely safe for all ages.

Chewing Underbrush gum IS oral care. And our range of flavors make it feel less like a chore and more like a treat.

Because if you've ever tried convincing a kid to brush their teeth...you already know that making oral care enjoyable is half the battle.

The goal isn't perfection.

It's helping them build small habits they'll stick with for years to come.

Those new teeth deserve the best.

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