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Welcome & Onboarding email examples

The first emails a new subscriber or customer receives: welcome notes, onboarding series and account setup nudges. See how brands make a strong first impression and drive the first action.

85 campaigns. Real HTML emails, captured from the inbox.

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REI logo REI Jul 7, 2026

You're In! Welcome to REI

Plus, here's a special coupon-just for you

Welcome & Onboarding 3DVF-DH8R-VCQD
Anker logo Anker Jul 7, 2026

🎁 Your New Account Comes with Perks

Start with 20% off and 500 AnkerCredits on your first order.

Welcome & Onboarding NP48NM
Garmin logo Garmin Jul 7, 2026

Welcome to the Garmin Family

Thanks for Signing Up Get to Know GarminWe’re glad you want to hear more from us. Our job is to create products that fuel your passion — whatever that may be. That’s why everything we make is engineer...

Welcome & Onboarding
Brooks Running logo Brooks Running Jul 7, 2026

Welcome to Brooks

                                                                                                    

Welcome & Onboarding Dynamic content Dark mode
Oura Ring logo Oura Ring Jul 7, 2026

Ready to listen to your body?

From tracking to understanding the metrics that matter.

Welcome & Onboarding
YETI logo YETI Jul 7, 2026

Welcome to YETI®

Personalize your drinkware with the one-time code in this email.

Welcome & Onboarding
Cotopaxi logo Cotopaxi Jul 7, 2026

Welcome To Cotopaxi! 🦙

We’re excited to be a part of your adventure

Welcome & Onboarding Animated
Patagonia logo Patagonia Jul 7, 2026

Welcome to Patagonia emails

We’re more than an outdoor clothing company.                                                                                                                                                           ...

Welcome & Onboarding
ALO logo ALO Jul 7, 2026

Welcome to ALO

You're on the list!

Welcome & Onboarding
On logo On Jul 7, 2026

☁️ Welcome to the team

The home of everyday athletes

Welcome & Onboarding Dark mode
Vuori logo Vuori Jul 7, 2026

Your Journey Starts Here.

Get started with 20% off your first order.                                                                                                                                                             ...

Welcome & Onboarding
West Elm logo West Elm Jul 6, 2026

Welcome to West Elm!

Now, a little about us...                                                                                                                                                                              ...

Welcome & Onboarding
Lululemon logo Lululemon Jul 6, 2026

You're in. Now for the good stuff.

Product drops, invites, & more.

Welcome & Onboarding Animated Dark mode
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