How Abercrombie & Fitch does email marketing
Fashion & Apparel44 campaigns · www.abercrombie.com · RSS
Trend-forward, quality styles that feel like the start of a long weekend. Shop jeans, tees, dresses, skirts, sweaters, outerwear, fragrance & accessories.
Abercrombie & Fitch sends about 7.9 campaigns a week, most often on Mon around 10am US Eastern. Its median subject line runs 35 characters.
- Campaigns a week
- 7.9
- Median subject
- 35 chars
- Median words
- 259
- Carry a promo code
- 0%
When Abercrombie & Fitch sends
Across 44 scheduled campaigns. Welcome, cart and order emails are left out: they go out when a subscriber acts, not when Abercrombie & Fitch chooses to send. Times are US Eastern.
Day of week
Hour of day (US Eastern)
What Abercrombie & Fitch sends
Mostly Promotions & Sales (57% of campaigns).
The stack behind the sends
Abercrombie & Fitch sends with Mailgun and publishes a DMARC reject policy.
Sends with
Domain authentication
Mail failing authentication is rejected outright, the strictest setting.
A typical Abercrombie & Fitch campaign carries 259 words and 5 images.
How this is measured
Every figure comes from real Abercrombie & Fitch emails captured in Inbox Archive, not from a survey or a vendor report. Compare against every brand we track, or browse Abercrombie & Fitch campaigns.