How ALO does email marketing
Fashion & Apparel31 campaigns · aloyoga.com · RSS
ALO is a yoga apparel company. It sells leggings, tops, and outerwear for yoga and other activities.
ALO sends about 6.3 campaigns a week, most often on Mon around 12pm US Eastern. Its median subject line runs 24 characters.
- Campaigns a week
- 6.3
- Median subject
- 24 chars
- Median words
- 182
- Carry a promo code
- 0%
When ALO sends
Across 30 scheduled campaigns. Welcome, cart and order emails are left out: they go out when a subscriber acts, not when ALO chooses to send. Times are US Eastern.
Day of week
Hour of day (US Eastern)
What ALO sends
Mostly Product Launches (81% of campaigns).
The stack behind the sends
ALO sends with Braze and publishes a DMARC reject policy.
Sends with
Tracking & personalization
- Validity Everest Analytics
- 26 of 31
Domain authentication
Mail failing authentication is rejected outright, the strictest setting.
SPF also authorizes Microsoft 365 to send as this domain, which usually means other tools sit alongside the main platform.
A typical ALO campaign carries 182 words and 18 images.
How this is measured
Every figure comes from real ALO emails captured in Inbox Archive, not from a survey or a vendor report. Compare against every brand we track, or browse ALO campaigns.