How ALO does email marketing
Fashion & Apparel35 campaigns · aloyoga.com · RSS
ALO is a yoga apparel company. It sells leggings, tops, and outerwear for yoga and other activities.
ALO sends about 2.8 campaigns a week, most often on Monday around 12pm US Eastern. Its median subject line runs 23 characters.
Measured from 35 campaigns sent Jul 7 to Oct 1, 2026. Each figure is set against the typical Fashion & Apparel brand: the median of 29 Fashion & Apparel brands in the archive with at least 12 campaigns.
- Campaigns a week
- 2.8 20% less than typical (3.5)
- Median subject length
- 23chars 21% less than typical (29 chars)
- Median words
- 171 About the same as typical (166)
- Discount in the subject
- 0% 10 points below typical (10%)
Latest ALO emails
All 35 campaignsWhen ALO sends
Monday is the busiest day (up to 24% of sends). 12pm is the most common hour (up to 85% of sends). Across 34 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 8 | 24% |
| Tuesday | 5 | 15% |
| Wednesday | 5 | 15% |
| Thursday | 6 | 18% |
| Friday | 3 | 9% |
| Saturday | 3 | 9% |
| Sunday | 4 | 12% |
Hour of day (US Eastern)
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| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 0 | 0% |
| 1am | 0 | 0% |
| 2am | 0 | 0% |
| 3am | 0 | 0% |
| 4am | 0 | 0% |
| 5am | 0 | 0% |
| 6am | 0 | 0% |
| 7am | 0 | 0% |
| 8am | 0 | 0% |
| 9am | 0 | 0% |
| 10am | 0 | 0% |
| 11am | 0 | 0% |
| 12pm | 29 | 85% |
| 1pm | 0 | 0% |
| 2pm | 5 | 15% |
| 3pm | 0 | 0% |
| 4pm | 0 | 0% |
| 5pm | 0 | 0% |
| 6pm | 0 | 0% |
| 7pm | 0 | 0% |
| 8pm | 0 | 0% |
| 9pm | 0 | 0% |
| 10pm | 0 | 0% |
| 11pm | 0 | 0% |
ALO subject lines
The median runs 23 characters across 4 words, against 29 for the typical Fashion & Apparel brand. The words ALO reaches for most: “new”, “drop” and “styles”.
- “New Drop: Bamboo Green!” 23 chars · Oct 1
- “New Drop: Java Brown!” 21 chars · Sep 21
- “New Drop: Warm Butter” 21 chars · Sep 7
- “New Drop: California Blue” 25 chars · Aug 24
- “New Drop: Pink Marshmallow” 26 chars · Aug 10
What ALO sends
Mostly Product Launches, at 83% of campaigns. Welcome, cart and order emails were set off by our own signup, so they do not count toward that.
The stack behind the sends
ALO sends with Braze and publishes a DMARC reject policy.
Sends with
Tracking & personalization
- Validity Everest Analytics
- 30 of 35
Domain authentication
Mail failing authentication is rejected outright, the strictest setting.
SPF also authorizes SendGrid to send as this domain, which usually means other tools sit alongside Braze.
The median ALO campaign carries 18 images.
Compare ALO with 7 For All Mankind and Dick's Sporting Goods
See how 7 For All Mankind and Dick's Sporting Goods send, same industry and measured the same way. Or compare with every Fashion & Apparel brand and the whole archive.
How this is measured
Every figure comes from real ALO emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical Fashion & Apparel brand” is the median across the 29 Fashion & Apparel brands that clear the same bar, each counted once however much it sends. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.