How American Eagle does email marketing
Fashion & ApparelAmerican clothing retailer known for denim, casual apparel and accessories aimed at a young adult audience, and the sister brand to Aerie.
American Eagle sends about 5.2 campaigns a week, most often on Sun around 8am US Eastern. Its median subject line runs 43 characters, and 47% carry an emoji.
- Campaigns a week
- 5.2
- Median subject
- 43 chars
- Median words
- 277
- Carry a promo code
- 0%
When American Eagle sends
Across 30 scheduled campaigns. Welcome, cart and order emails are left out: they go out when a subscriber acts, not when American Eagle chooses to send. Times are US Eastern.
Day of week
Hour of day (US Eastern)
What American Eagle sends
Mostly Promotions & Sales (78% of campaigns).
The stack behind the sends
American Eagle sends with SparkPost and publishes a DMARC quarantine policy.
Sends with
Tracking & personalization
- LiveClicker Personalization
- every campaign
Domain authentication
Mail failing authentication is sent to spam rather than delivered.
A typical American Eagle campaign carries 277 words and 21 images.
How this is measured
Every figure comes from real American Eagle emails captured in Inbox Archive, not from a survey or a vendor report. Compare against every brand we track, or browse American Eagle campaigns.