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American Eagle newsletter and email examples

Fashion & Apparel

47 campaigns · ae.com · RSS

American clothing retailer known for denim, casual apparel and accessories aimed at a young adult audience, and the sister brand to Aerie.

42 American Eagle emails in the 12 weeks to Oct 9, by the day each landed and the time it was sent (ET).
  • Sends about 4 times a week, about as often as the typical Fashion & Apparel brand.
  • Any day of the week, most often around 8am ET, counting scheduled sends only.
  • Sent with SparkPost, read from the message headers.
  • 1 promo code found in its emails, 2% of campaigns.
  • 47% of subject lines mention a discount, against 13% for the typical Fashion & Apparel brand.

Every email here was captured from a real subscription, starting July 2026. Full report

JUST DROPPED! AE x Lamine Yamal ⚽🔥

It’s SO back 💚MEMBER LOVE WEEKEND💙 Extra 35% off

40-50% off jeans & pants is HERE!

FINAL DAY: 40% OFF! 🎉🎉

SURPRISE: 40% OFF THIS WEEKEND ONLY!

Hello, new favorites 😍❤️

Extra, extra: the Great Jeans Sale returns

Sneak a peek at campus-approved 'fits (& they're 30% off!)

Baggy jeans to wear this week + 40% off!

Playing first string: 40% off tees & sweatshirts! 

Extra 30% off AE & Aerie😍 you get to see it first

Revamp your closet: polos you can’t be without 

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