How Anthropologie does email marketing
Fashion & Apparel29 campaigns · www.anthropologie.com · RSS
Anthropologie sends about 7.4 campaigns a week, most often on Mon around 3am US Eastern. Its median subject line runs 34 characters, and 7% carry an emoji.
- Campaigns a week
- 7.4
- Median subject
- 34 chars
- Median words
- 439
- Carry a promo code
- 0%
When Anthropologie sends
Across 29 scheduled campaigns. Welcome, cart and order emails are left out: they go out when a subscriber acts, not when Anthropologie chooses to send. Times are US Eastern.
Day of week
Hour of day (US Eastern)
What Anthropologie sends
Mostly Promotions & Sales (93% of campaigns).
The stack behind the sends
Anthropologie sends with Salesforce Marketing Cloud and publishes a DMARC reject policy.
Sends with
Tracking & personalization
- Monetate Analytics
- every campaign
Domain authentication
Mail failing authentication is rejected outright, the strictest setting.
SPF also authorizes Salesforce Marketing Cloud to send as this domain, which usually means other tools sit alongside the main platform.
A typical Anthropologie campaign carries 439 words and 20 images.
How this is measured
Every figure comes from real Anthropologie emails captured in Inbox Archive, not from a survey or a vendor report. Compare against every brand we track, or browse Anthropologie campaigns.