How Arc'teryx does email marketing
Fashion & Apparel10 campaigns · arcteryx.com · RSS
Arc'teryx is a high-end Canadian outdoor apparel and equipment brand. Founded in 1989 in North Vancouver, British Columbia, the company is globally celebrated for its minimalist, high-performance designs, especially waterproof Gore-Tex shells and insulated jackets.
Arc'teryx sends about 1.8 campaigns a week. Its median subject line runs 32 characters.
- Campaigns a week
- 1.8
- Median subject
- 32 chars
- Median words
- 163
- Carry a promo code
- 0%
What Arc'teryx sends
Mostly Product Launches (50% of campaigns).
The stack behind the sends
Arc'teryx sends with Salesforce Marketing Cloud and publishes a DMARC reject policy.
Sends with
Tracking & personalization
- Litmus Analytics
- every campaign
Domain authentication
Mail failing authentication is rejected outright, the strictest setting.
SPF also authorizes Salesforce Marketing Cloud to send as this domain, which usually means other tools sit alongside the main platform.
A typical Arc'teryx campaign carries 163 words and 8 images.
How this is measured
Every figure comes from real Arc'teryx emails captured in Inbox Archive, not from a survey or a vendor report. Day and time charts appear once a brand has enough scheduled campaigns archived to plot them honestly. Compare against every brand we track, or browse Arc'teryx campaigns.