How Arc'teryx does email marketing
Fashion & Apparel25 campaigns · arcteryx.com · RSS
Arc'teryx is a high-end Canadian outdoor apparel and equipment brand. Founded in 1989 in North Vancouver, British Columbia, the company is globally celebrated for its minimalist, high-performance designs, especially waterproof Gore-Tex shells and insulated jackets.
Arc'teryx sends about 2 campaigns a week, most often on Monday, Tuesday and Friday around 12pm US Eastern. Its median subject line runs 27 characters.
An early read: 25 campaigns over 88 days, sent Jul 9 to Oct 6, 2026. Treat these as first signs; they firm up past 30 campaigns and six weeks of mail. Each figure is set against the typical Fashion & Apparel brand: the median of 29 Fashion & Apparel brands in the archive with at least 12 campaigns.
- Campaigns a week
- 2.0 43% less than typical (3.5)
- Median subject length
- 27chars About the same as typical (29 chars)
- Median words
- 157 About the same as typical (166)
- Discount in the subject
- 8% About the same as typical (10%)
Latest Arc'teryx emails
All 25 campaignsWhen Arc'teryx sends
Monday, Tuesday and Friday are the busiest days, within two points or one email of each other (up to 25% of sends). 12pm is the most common hour (up to 33% of sends). Across 24 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 6 | 25% |
| Tuesday | 5 | 21% |
| Wednesday | 3 | 13% |
| Thursday | 2 | 8% |
| Friday | 6 | 25% |
| Saturday | 1 | 4% |
| Sunday | 1 | 4% |
Hour of day (US Eastern)
Show hours as a tableHide the hours table
| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 0 | 0% |
| 1am | 0 | 0% |
| 2am | 0 | 0% |
| 3am | 0 | 0% |
| 4am | 0 | 0% |
| 5am | 0 | 0% |
| 6am | 1 | 4% |
| 7am | 2 | 8% |
| 8am | 1 | 4% |
| 9am | 2 | 8% |
| 10am | 1 | 4% |
| 11am | 2 | 8% |
| 12pm | 8 | 33% |
| 1pm | 4 | 17% |
| 2pm | 1 | 4% |
| 3pm | 2 | 8% |
| 4pm | 0 | 0% |
| 5pm | 0 | 0% |
| 6pm | 0 | 0% |
| 7pm | 0 | 0% |
| 8pm | 0 | 0% |
| 9pm | 0 | 0% |
| 10pm | 0 | 0% |
| 11pm | 0 | 0% |
Arc'teryx subject lines
The median runs 27 characters across 5 words, against 29 for the typical Fashion & Apparel brand. The words Arc'teryx reaches for most: “new”, “fall” and “season”.
- “Headed your way: Arc’teryx Academies” 36 chars · Oct 6
- “Winter’s outerwear MVPs” 23 chars · Oct 5
- “Fall’s best shell jackets” 25 chars · Oct 2
- “The bestselling Beta AR Jacket” 30 chars · Sep 29
- “Sold-out staples are back” 25 chars · Sep 28
What Arc'teryx sends
Product Launches is the campaign Arc'teryx sends most, at 48%; no type is a majority. Welcome, cart and order emails were set off by our own signup, so they do not count toward that.
The stack behind the sends
Arc'teryx sends with Salesforce Marketing Cloud and publishes a DMARC reject policy.
Sends with
Tracking & personalization
- Litmus Analytics
- every campaign
Domain authentication
Mail failing authentication is rejected outright, the strictest setting.
The median Arc'teryx campaign carries 8 images.
Compare Arc'teryx with 7 For All Mankind and Dick's Sporting Goods
See how 7 For All Mankind and Dick's Sporting Goods send, same industry and measured the same way. Or compare with every Fashion & Apparel brand and the whole archive.
How this is measured
Every figure comes from real Arc'teryx emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical Fashion & Apparel brand” is the median across the 29 Fashion & Apparel brands that clear the same bar, each counted once however much it sends. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.