How Away does email marketing
Travel & Hospitality33 campaigns · www.awaytravel.com · RSS
Thoughtfully designed travel essentials that make every journey more seamless. Shop luggage, bags, and accessories built for modern travel.
Away sends about 2.5 campaigns a week, most often on Tuesday and Sunday around 12pm US Eastern. Its median subject line runs 34 characters, and 3% carry an emoji.
Measured from 33 campaigns sent Jul 7 to Oct 7, 2026. Each figure is set against the typical brand: the median of 129 brands in the archive with at least 12 campaigns.
- Campaigns a week
- 2.5 31% less than typical (3.6)
- Median subject length
- 34chars About the same as typical (32 chars)
- Median words
- 168 About the same as typical (175)
- Discount in the subject
- 15% About the same as typical (14%)
- Copyable promo code
- 3% 3 points above typical (0%)
Latest Away emails
All 33 campaignsWhen Away sends
Tuesday and Sunday are the busiest days, within two points or one email of each other (up to 32% of sends). 12pm is the most common hour (up to 90% of sends). Across 31 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 2 | 6% |
| Tuesday | 10 | 32% |
| Wednesday | 4 | 13% |
| Thursday | 4 | 13% |
| Friday | 1 | 3% |
| Saturday | 1 | 3% |
| Sunday | 9 | 29% |
Hour of day (US Eastern)
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| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 0 | 0% |
| 1am | 0 | 0% |
| 2am | 0 | 0% |
| 3am | 0 | 0% |
| 4am | 0 | 0% |
| 5am | 0 | 0% |
| 6am | 0 | 0% |
| 7am | 0 | 0% |
| 8am | 0 | 0% |
| 9am | 0 | 0% |
| 10am | 0 | 0% |
| 11am | 0 | 0% |
| 12pm | 28 | 90% |
| 1pm | 0 | 0% |
| 2pm | 0 | 0% |
| 3pm | 0 | 0% |
| 4pm | 3 | 10% |
| 5pm | 0 | 0% |
| 6pm | 0 | 0% |
| 7pm | 0 | 0% |
| 8pm | 0 | 0% |
| 9pm | 0 | 0% |
| 10pm | 0 | 0% |
| 11pm | 0 | 0% |
Away subject lines
The median runs 34 characters across 5 words, against 32 for the typical brand. The words Away reaches for most: “new”, “luggage” and “off”.
- “Meet The Signature Companion Bag” 32 chars · Oct 7
- “NEW: The Signature Bags Collection” 34 chars · Oct 6
- “Unpack the all-new Series 3” 27 chars · Oct 4
- “Series 3 does more. Here’s how.” 31 chars · Sep 30
- “JUST LANDED: Meet Series 3” 26 chars · Sep 29
What Away sends
Mostly Product Launches, at 58% of campaigns. Welcome, cart and order emails were set off by our own signup, so they do not count toward that.
The stack behind the sends
Away sends with Klaviyo and publishes a DMARC quarantine policy.
Sends with
Domain authentication
Mail failing authentication is sent to spam rather than delivered.
SPF also authorizes Mailgun and SendGrid to send as this domain, which usually means other tools sit alongside Klaviyo.
The median Away campaign carries 14 images.
Compare Away with Monos and HEST
See how Monos and HEST send, same industry and measured the same way. Or compare with every Travel & Hospitality brand and the whole archive.
How this is measured
Every figure comes from real Away emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical brand” is the median across the 129 brands that clear the same bar, each counted once however much it sends; it uses the brand’s own industry once enough peers qualify. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.