How Away does email marketing
Travel & Hospitality15 campaigns · www.awaytravel.com · RSS
Thoughtfully designed travel essentials that make every journey more seamless. Shop luggage, bags, and accessories built for modern travel.
Away sends about 2.2 campaigns a week, most often on Sun around 12pm US Eastern. Its median subject line runs 32 characters.
- Campaigns a week
- 2.2
- Median subject
- 32 chars
- Median words
- 144
- Carry a promo code
- 7%
When Away sends
Across 14 scheduled campaigns. Welcome, cart and order emails are left out: they go out when a subscriber acts, not when Away chooses to send. Times are US Eastern.
Day of week
Hour of day (US Eastern)
What Away sends
Mostly Product Launches (53% of campaigns).
The stack behind the sends
Away sends with Klaviyo and publishes a DMARC quarantine policy.
Sends with
Domain authentication
Mail failing authentication is sent to spam rather than delivered.
SPF also authorizes Mailgun, SendGrid to send as this domain, which usually means other tools sit alongside the main platform.
A typical Away campaign carries 144 words and 14 images.
How this is measured
Every figure comes from real Away emails captured in Inbox Archive, not from a survey or a vendor report. Compare against every brand we track, or browse Away campaigns.