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How HEST does email marketing

Travel & Hospitality

10 campaigns · hest.com · RSS

Find the perfect memory foam camping mattress pads and pillows for a comfortable night's sleep while camping wherever you roam. Shop now and upgrade your outdoor experience.

HEST sends about 2.3 campaigns a week. Its median subject line runs 35 characters, and 10% carry an emoji.

Campaigns a week
2.3
Median subject
35 chars
Median words
127
Carry a promo code
0%

What HEST sends

Mostly Product Showcase (50% of campaigns).

Product Showcase 50% · 5
Other 30% · 3
Product Launches 10% · 1

The stack behind the sends

HEST sends with Klaviyo and publishes a DMARC none policy.

Sends with

Klaviyo

Domain authentication

DMARC: none

Failures are monitored but still delivered, so the policy is not enforced yet.

SPF also authorizes Google Workspace to send as this domain, which usually means other tools sit alongside the main platform.

A typical HEST campaign carries 127 words and 15 images.

How this is measured

Every figure comes from real HEST emails captured in Inbox Archive, not from a survey or a vendor report. Day and time charts appear once a brand has enough scheduled campaigns archived to plot them honestly. Compare against every brand we track, or browse HEST campaigns.