How HEST does email marketing
Travel & HospitalityFind the perfect memory foam camping mattress pads and pillows for a comfortable night's sleep while camping wherever you roam. Shop now and upgrade your outdoor experience.
HEST sends about 2.5 campaigns a week, most often on Tuesday around 5pm US Eastern. Its median subject line runs 35 characters, and 7% carry an emoji.
An early read: 28 campaigns over 77 days, sent Jul 21 to Oct 6, 2026. Treat these as first signs; they firm up past 30 campaigns and six weeks of mail. Each figure is set against the typical brand: the median of 129 brands in the archive with at least 12 campaigns.
- Campaigns a week
- 2.5 31% less than typical (3.6)
- Median subject length
- 35chars About the same as typical (32 chars)
- Median words
- 131 25% less than typical (175)
- Discount in the subject
- 29% 15 points above typical (14%)
Latest HEST emails
All 28 campaignsWhen HEST sends
Tuesday is the busiest day (up to 33% of sends). 5pm is the most common hour (up to 26% of sends). Across 27 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 4 | 15% |
| Tuesday | 9 | 33% |
| Wednesday | 3 | 11% |
| Thursday | 4 | 15% |
| Friday | 4 | 15% |
| Saturday | 1 | 4% |
| Sunday | 2 | 7% |
Hour of day (US Eastern)
Show hours as a tableHide the hours table
| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 0 | 0% |
| 1am | 0 | 0% |
| 2am | 0 | 0% |
| 3am | 0 | 0% |
| 4am | 0 | 0% |
| 5am | 0 | 0% |
| 6am | 0 | 0% |
| 7am | 0 | 0% |
| 8am | 0 | 0% |
| 9am | 0 | 0% |
| 10am | 3 | 11% |
| 11am | 1 | 4% |
| 12pm | 2 | 7% |
| 1pm | 0 | 0% |
| 2pm | 1 | 4% |
| 3pm | 5 | 19% |
| 4pm | 2 | 7% |
| 5pm | 7 | 26% |
| 6pm | 1 | 4% |
| 7pm | 4 | 15% |
| 8pm | 0 | 0% |
| 9pm | 1 | 4% |
| 10pm | 0 | 0% |
| 11pm | 0 | 0% |
HEST subject lines
The median runs 35 characters across 7 words, against 32 for the typical brand. The words HEST reaches for most: “off”, “camp” and “chair”.
- “The Camp Chair, Your Way” 24 chars · Oct 6
- “October = Comfort Season” 24 chars · Oct 2
- “Quick favor before October” 26 chars · Sep 29
- “Save the Date: HESTIVAL 2027” 28 chars · Sep 26
- “Rigs We Dig: Meet Rufus” 23 chars · Sep 25
What HEST sends
Promotions & Sales is the campaign HEST sends most, at 36%; no type is a majority. Welcome, cart and order emails were set off by our own signup, so they do not count toward that.
The stack behind the sends
HEST sends with Klaviyo and publishes a DMARC none policy.
Sends with
Domain authentication
Failures are monitored but still delivered, so the policy is not enforced yet.
SPF also authorizes Google Workspace to send as this domain, which usually means other tools sit alongside Klaviyo.
The median HEST campaign carries 15 images.
Compare HEST with Away and Monos
See how Away and Monos send, same industry and measured the same way. Or compare with every Travel & Hospitality brand and the whole archive.
How this is measured
Every figure comes from real HEST emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical brand” is the median across the 129 brands that clear the same bar, each counted once however much it sends; it uses the brand’s own industry once enough peers qualify. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.