How HEST does email marketing
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HEST sends about 2.8 campaigns a week, most often on Tue around 3pm US Eastern. Its median subject line runs 37 characters, and 5% carry an emoji.
- Campaigns a week
- 2.8
- Median subject
- 37 chars
- Median words
- 131
- Carry a promo code
- 0%
When HEST sends
Across 19 scheduled campaigns. Welcome, cart and order emails are left out: they go out when a subscriber acts, not when HEST chooses to send. Times are US Eastern.
Day of week
Hour of day (US Eastern)
What HEST sends
Mostly Promotions & Sales (47% of campaigns).
The stack behind the sends
HEST sends with Klaviyo and publishes a DMARC none policy.
Sends with
Domain authentication
Failures are monitored but still delivered, so the policy is not enforced yet.
SPF also authorizes Google Workspace to send as this domain, which usually means other tools sit alongside the main platform.
A typical HEST campaign carries 131 words and 16 images.
How this is measured
Every figure comes from real HEST emails captured in Inbox Archive, not from a survey or a vendor report. Compare against every brand we track, or browse HEST campaigns.