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Backcountry Product Launches emails

E-commerce & Retail

150 campaigns · www.backcountry.com · RSS

Online retailer of outdoor gear and apparel for hiking, climbing, skiing and camping, carrying its own labels alongside established outdoor brands.

134 Backcountry emails in the 12 weeks to Oct 26, by the day each landed and the time it was sent (ET). Hollow dots were set off by our signup or a cart.
  • Sends about 11 times a week, 3 times as often as the typical E-commerce & Retail brand.
  • Most often on Mon, Thu and Fri around 9am ET, counting scheduled sends only.
  • Sent with SendGrid, read from the message headers.
  • 4 promo codes found in its emails, 3% of campaigns.
  • 63% of subject lines mention a discount, against 19% for the typical E-commerce & Retail brand.

Every email here was captured from a real subscription, starting July 2026. Full report

12 Product Launches campaigns, newest first.

This gear is all new to you 🤩

⛷️ Brand New: The SCARPA F1 RS—13 years in the making.

Just launched: 20% off your favorite brands 👀💸

Rab's all-new Microlight collection

New: Cottonwoods Xpore LT kit, built for touring ⛷️

🚨 Our bestselling snow kits are back!

The North Face fleece, made to adapt 🏔️🏙️

New! Salomon Aero Blaze 4 GRVL GTX

Just in: Brand new apparel for fall outfits 🍂

Brand new: Garmin Fenix 9 watches 😍

Brand New: ACG Pegasus Trail 5 GORE-TEX 🏃

All-new gear for how you get after it 📍

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