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Backcountry newsletter and email examples

E-commerce & Retail

150 campaigns · www.backcountry.com · RSS

Online retailer of outdoor gear and apparel for hiking, climbing, skiing and camping, carrying its own labels alongside established outdoor brands.

134 Backcountry emails in the 12 weeks to Oct 26, by the day each landed and the time it was sent (ET). Hollow dots were set off by our signup or a cart.
  • Sends about 11 times a week, 3 times as often as the typical E-commerce & Retail brand.
  • Most often on Mon, Thu and Fri around 9am ET, counting scheduled sends only.
  • Sent with SendGrid, read from the message headers.
  • 4 promo codes found in its emails, 3% of campaigns.
  • 63% of subject lines mention a discount, against 19% for the typical E-commerce & Retail brand.

Every email here was captured from a real subscription, starting July 2026. Full report

🚨 3 days only 🚨 Up to 70% off

🏆 See our best apparel brands on sale

Brand new: Garmin Fenix 9 watches 😍

Picked for you and up to 60% off 👀

New gear for how you get out ✨

Brand New: ACG Pegasus Trail 5 GORE-TEX 🏃

🏆 Four top rated picks - Up to 60% off

15% cash back on ski & board gear + Up to 60% off others 👀

Up to 60% off from camp to snow 🏕️🏔️

👉 Ends tonight: Extra 20% off already on sale gear

🚨Extra 20% off ends tonight 🚨

Up to 60% off snow, camp, bike & more 🚴‍♂️🎿

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