How Barton Perreira does email marketing
Fashion & Apparel26 campaigns · bartonperreira.com · RSS
Barton Perreira is an independent eyewear brand that takes time to invest in craftsmanship that produces nothing less than the finest eyewear in the world.
Barton Perreira sends about 2.2 campaigns a week, most often on Wednesday around 11am US Eastern. Its median subject line runs 26 characters.
An early read: 26 campaigns over 82 days, sent Jul 17 to Oct 7, 2026. Treat these as first signs; they firm up past 30 campaigns and six weeks of mail. Each figure is set against the typical Fashion & Apparel brand: the median of 29 Fashion & Apparel brands in the archive with at least 12 campaigns.
- Campaigns a week
- 2.2 37% less than typical (3.5)
- Median subject length
- 26chars 10% less than typical (29 chars)
- Median words
- 114 31% less than typical (166)
- Discount in the subject
- 0% 10 points below typical (10%)
- Copyable promo code
- 4% 4 points above typical (0%)
Latest Barton Perreira emails
All 26 campaignsWhen Barton Perreira sends
Wednesday is the busiest day (up to 32% of sends). 11am is the most common hour (up to 36% of sends). Across 25 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 3 | 12% |
| Tuesday | 1 | 4% |
| Wednesday | 8 | 32% |
| Thursday | 2 | 8% |
| Friday | 5 | 20% |
| Saturday | 5 | 20% |
| Sunday | 1 | 4% |
Hour of day (US Eastern)
Show hours as a tableHide the hours table
| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 0 | 0% |
| 1am | 0 | 0% |
| 2am | 0 | 0% |
| 3am | 0 | 0% |
| 4am | 0 | 0% |
| 5am | 0 | 0% |
| 6am | 0 | 0% |
| 7am | 0 | 0% |
| 8am | 0 | 0% |
| 9am | 0 | 0% |
| 10am | 0 | 0% |
| 11am | 9 | 36% |
| 12pm | 0 | 0% |
| 1pm | 2 | 8% |
| 2pm | 2 | 8% |
| 3pm | 3 | 12% |
| 4pm | 3 | 12% |
| 5pm | 1 | 4% |
| 6pm | 2 | 8% |
| 7pm | 3 | 12% |
| 8pm | 0 | 0% |
| 9pm | 0 | 0% |
| 10pm | 0 | 0% |
| 11pm | 0 | 0% |
Barton Perreira subject lines
The median runs 26 characters across 4 words, against 29 for the typical Fashion & Apparel brand. The words Barton Perreira reaches for most: “introducing” and “every”.
- “Introducing the Remi” 20 chars · Oct 7
- “Celebrate Bond Day 2026 In Style” 32 chars · Oct 5
- “Beauty in the Details” 21 chars · Sep 30
- “A New Perspective on Color” 26 chars · Sep 25
- “Barton Perreira on the Runway” 29 chars · Sep 23
What Barton Perreira sends
Product Launches is the campaign Barton Perreira sends most, at 27%; no type is a majority. Welcome, cart and order emails were set off by our own signup, so they do not count toward that.
The stack behind the sends
Barton Perreira sends with Klaviyo and publishes a DMARC quarantine policy.
Sends with
Domain authentication
Mail failing authentication is sent to spam rather than delivered.
SPF also authorizes Proofpoint, Microsoft 365 and Amazon SES to send as this domain, which usually means other tools sit alongside Klaviyo.
The median Barton Perreira campaign carries 7 images.
Compare Barton Perreira with 7 For All Mankind and Dick's Sporting Goods
See how 7 For All Mankind and Dick's Sporting Goods send, same industry and measured the same way. Or compare with every Fashion & Apparel brand and the whole archive.
How this is measured
Every figure comes from real Barton Perreira emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical Fashion & Apparel brand” is the median across the 29 Fashion & Apparel brands that clear the same bar, each counted once however much it sends. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.