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How Barton Perreira does email marketing

Fashion & Apparel

13 campaigns · bartonperreira.com · RSS

Barton Perreira is an independent eyewear brand that takes time to invest in craftsmanship that produces nothing less than the finest eyewear in the world.

Barton Perreira sends about 2.5 campaigns a week, most often on Wed around 11am US Eastern. Its median subject line runs 28 characters.

Campaigns a week
2.5
Median subject
28 chars
Median words
123
Carry a promo code
8%

When Barton Perreira sends

Across 12 scheduled campaigns. Welcome, cart and order emails are left out: they go out when a subscriber acts, not when Barton Perreira chooses to send. Times are US Eastern.

Day of week

Hour of day (US Eastern)

12am6am12pm6pm11pm

What Barton Perreira sends

Mostly Other (31% of campaigns).

Other 31% · 4
Product Launches 23% · 3
Product Showcase 23% · 3
Newsletters 8% · 1
Announcements 8% · 1

The stack behind the sends

Barton Perreira sends with Klaviyo and publishes a DMARC quarantine policy.

Sends with

Klaviyo

Domain authentication

DMARC: quarantine

Mail failing authentication is sent to spam rather than delivered.

SPF also authorizes Proofpoint, Microsoft 365, Amazon SES to send as this domain, which usually means other tools sit alongside the main platform.

A typical Barton Perreira campaign carries 123 words and 7 images.

How this is measured

Every figure comes from real Barton Perreira emails captured in Inbox Archive, not from a survey or a vendor report. Compare against every brand we track, or browse Barton Perreira campaigns.