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How Bombas does email marketing

Fashion & Apparel

15 campaigns · bombas.com · RSS

Apparel company selling socks, underwear and basics, which donates an item to people experiencing homelessness for every item purchased.

Bombas sends about 4 campaigns a week, most often on Sat around 9am US Eastern. Its median subject line runs 33 characters.

Campaigns a week
4
Median subject
33 chars
Median words
129
Carry a promo code
20%

When Bombas sends

Across 15 scheduled campaigns. Welcome, cart and order emails are left out: they go out when a subscriber acts, not when Bombas chooses to send. Times are US Eastern.

Day of week

Hour of day (US Eastern)

12am6am12pm6pm11pm

What Bombas sends

Mostly Promotions & Sales (40% of campaigns).

The stack behind the sends

Bombas sends with Braze and publishes a DMARC reject policy.

Sends with

Braze

Domain authentication

DMARC: reject BIMI

Mail failing authentication is rejected outright, the strictest setting.

A typical Bombas campaign carries 129 words and 20 images.

How this is measured

Every figure comes from real Bombas emails captured in Inbox Archive, not from a survey or a vendor report. Compare against every brand we track, or browse Bombas campaigns.