How Bombas does email marketing
Fashion & Apparel34 campaigns · bombas.com · RSS
Apparel company selling socks, underwear and basics, which donates an item to people experiencing homelessness for every item purchased.
Bombas sends about 4 campaigns a week, most often on Saturday and Sunday around 10am US Eastern. Its median subject line runs 33 characters, and 12% carry an emoji.
Measured from 34 campaigns sent Aug 12 to Oct 6, 2026. Each figure is set against the typical Fashion & Apparel brand: the median of 29 Fashion & Apparel brands in the archive with at least 12 campaigns.
- Campaigns a week
- 4.3 23% more than typical (3.5)
- Median subject length
- 33chars 14% more than typical (29 chars)
- Median words
- 123 26% less than typical (166)
- Discount in the subject
- 18% 8 points above typical (10%)
- Copyable promo code
- 9% 9 points above typical (0%)
Latest Bombas emails
All 34 campaignsWhen Bombas sends
Saturday and Sunday are the busiest days, within two points or one email of each other (up to 22% of sends). 10am is the most common hour (up to 53% of sends). Across 32 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 4 | 13% |
| Tuesday | 3 | 9% |
| Wednesday | 4 | 13% |
| Thursday | 4 | 13% |
| Friday | 4 | 13% |
| Saturday | 6 | 19% |
| Sunday | 7 | 22% |
Hour of day (US Eastern)
Show hours as a tableHide the hours table
| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 0 | 0% |
| 1am | 0 | 0% |
| 2am | 0 | 0% |
| 3am | 0 | 0% |
| 4am | 0 | 0% |
| 5am | 0 | 0% |
| 6am | 0 | 0% |
| 7am | 0 | 0% |
| 8am | 0 | 0% |
| 9am | 13 | 41% |
| 10am | 17 | 53% |
| 11am | 2 | 6% |
| 12pm | 0 | 0% |
| 1pm | 0 | 0% |
| 2pm | 0 | 0% |
| 3pm | 0 | 0% |
| 4pm | 0 | 0% |
| 5pm | 0 | 0% |
| 6pm | 0 | 0% |
| 7pm | 0 | 0% |
| 8pm | 0 | 0% |
| 9pm | 0 | 0% |
| 10pm | 0 | 0% |
| 11pm | 0 | 0% |
Bombas subject lines
The median runs 33 characters across 6 words, against 29 for the typical Fashion & Apparel brand. The words Bombas reaches for most: “new”, “socks” and “fall”.
- “New Socks for Festive Fun 🪩” 27 chars · Oct 6
- “All New Sunday Slipper Colors” 29 chars · Oct 4
- “NEW: Welcome Back to Sesame Street” 34 chars · Oct 3
- “Just Dropped: All New and Sooo Cozy ☁️” 38 chars · Oct 1
- “The Perfect Fall Sock Is Here” 29 chars · Sep 29
What Bombas sends
Product Showcase is the campaign Bombas sends most, at 38%; no type is a majority. Welcome, cart and order emails were set off by our own signup, so they do not count toward that.
The stack behind the sends
Bombas sends with Braze and publishes a DMARC reject policy.
Sends with
Domain authentication
Mail failing authentication is rejected outright, the strictest setting.
The median Bombas campaign carries 19 images.
Compare Bombas with 7 For All Mankind and Dick's Sporting Goods
See how 7 For All Mankind and Dick's Sporting Goods send, same industry and measured the same way. Or compare with every Fashion & Apparel brand and the whole archive.
How this is measured
Every figure comes from real Bombas emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical Fashion & Apparel brand” is the median across the 29 Fashion & Apparel brands that clear the same bar, each counted once however much it sends. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.