How Box2 does email marketing
Fashion & Apparel20 campaigns · box2.co.uk · RSS
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Box2 sends about 2.9 campaigns a week, most often on Tuesday around 11am and 12pm US Eastern. Its median subject line runs 32 characters, and 10% carry an emoji.
An early read: 20 campaigns over 48 days, sent Aug 19 to Oct 6, 2026. Treat these as first signs; they firm up past 30 campaigns and six weeks of mail. Each figure is set against the typical Fashion & Apparel brand: the median of 29 Fashion & Apparel brands in the archive with at least 12 campaigns.
- Campaigns a week
- 2.9 17% less than typical (3.5)
- Median subject length
- 32chars 10% more than typical (29 chars)
- Median words
- 186 12% more than typical (166)
- Discount in the subject
- 0% 10 points below typical (10%)
Latest Box2 emails
All 20 campaignsWhen Box2 sends
Tuesday is the busiest day (up to 30% of sends). 11am and 12pm are the most common hours, within one email of each other (up to 25% of sends). Across 20 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 2 | 10% |
| Tuesday | 6 | 30% |
| Wednesday | 1 | 5% |
| Thursday | 3 | 15% |
| Friday | 4 | 20% |
| Saturday | 1 | 5% |
| Sunday | 3 | 15% |
Hour of day (US Eastern)
Show hours as a tableHide the hours table
| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 0 | 0% |
| 1am | 0 | 0% |
| 2am | 0 | 0% |
| 3am | 0 | 0% |
| 4am | 0 | 0% |
| 5am | 0 | 0% |
| 6am | 3 | 15% |
| 7am | 1 | 5% |
| 8am | 0 | 0% |
| 9am | 0 | 0% |
| 10am | 1 | 5% |
| 11am | 5 | 25% |
| 12pm | 5 | 25% |
| 1pm | 2 | 10% |
| 2pm | 1 | 5% |
| 3pm | 1 | 5% |
| 4pm | 0 | 0% |
| 5pm | 0 | 0% |
| 6pm | 0 | 0% |
| 7pm | 0 | 0% |
| 8pm | 0 | 0% |
| 9pm | 0 | 0% |
| 10pm | 1 | 5% |
| 11pm | 0 | 0% |
Box2 subject lines
The median runs 32 characters across 6 words, against 29 for the typical Fashion & Apparel brand. The words Box2 reaches for most: “autumn”.
- “They are popular for a reason!” 30 chars · Oct 6
- “Embrace the Warmth of Brown This Season” 39 chars · Oct 4
- “The shortcut to effortless Autumn dressing” 42 chars · Oct 2
- “One Co-Ord | 3 Ways to Wear” 27 chars · Sep 28
- “Elevated essentials, perfected” 30 chars · Sep 24
What Box2 sends
Product Showcase is the campaign Box2 sends most, at 45%; no type is a majority.
The stack behind the sends
Box2 sends with Klaviyo and publishes a DMARC none policy.
Sends with
Domain authentication
Failures are monitored but still delivered, so the policy is not enforced yet.
SPF also authorizes Microsoft 365 to send as this domain, which usually means other tools sit alongside Klaviyo.
The median Box2 campaign carries 9 images.
Compare Box2 with 7 For All Mankind and Dick's Sporting Goods
See how 7 For All Mankind and Dick's Sporting Goods send, same industry and measured the same way. Or compare with every Fashion & Apparel brand and the whole archive.
How this is measured
Every figure comes from real Box2 emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical Fashion & Apparel brand” is the median across the 29 Fashion & Apparel brands that clear the same bar, each counted once however much it sends. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.