How Cotopaxi does email marketing
Fashion & Apparel24 campaigns · www.cotopaxi.com · RSS
We create innovative outdoor products and experiences that fund sustainable poverty relief, move people to do good, and inspire adventure.
Cotopaxi sends about 3.5 campaigns a week, most often on Thu around 11am US Eastern. Its median subject line runs 32 characters, and 29% carry an emoji.
- Campaigns a week
- 3.5
- Median subject
- 32 chars
- Median words
- 83
- Carry a promo code
- 0%
When Cotopaxi sends
Across 22 scheduled campaigns. Welcome, cart and order emails are left out: they go out when a subscriber acts, not when Cotopaxi chooses to send. Times are US Eastern.
Day of week
Hour of day (US Eastern)
What Cotopaxi sends
Mostly Promotions & Sales (25% of campaigns).
The stack behind the sends
Cotopaxi sends with Mailgun and publishes a DMARC none policy.
Sends with
Domain authentication
Failures are monitored but still delivered, so the policy is not enforced yet.
SPF also authorizes Mailgun to send as this domain, which usually means other tools sit alongside the main platform.
A typical Cotopaxi campaign carries 83 words and 19 images.
How this is measured
Every figure comes from real Cotopaxi emails captured in Inbox Archive, not from a survey or a vendor report. Compare against every brand we track, or browse Cotopaxi campaigns.