How Cotopaxi does email marketing
Fashion & Apparel31 campaigns · www.cotopaxi.com · RSS
We create innovative outdoor products and experiences that fund sustainable poverty relief, move people to do good, and inspire adventure.
Cotopaxi sends about 2.4 campaigns a week, most often on Tuesday and Thursday around 11am US Eastern. Its median subject line runs 32 characters, and 29% carry an emoji.
Measured from 31 campaigns sent Jul 7 to Oct 6, 2026. Each figure is set against the typical Fashion & Apparel brand: the median of 29 Fashion & Apparel brands in the archive with at least 12 campaigns.
- Campaigns a week
- 2.4 31% less than typical (3.5)
- Median subject length
- 32chars 10% more than typical (29 chars)
- Median words
- 82 51% less than typical (166)
- Discount in the subject
- 13% 3 points above typical (10%)
Latest Cotopaxi emails
All 31 campaignsWhen Cotopaxi sends
Tuesday and Thursday are the busiest days, within two points or one email of each other (up to 28% of sends). 11am is the most common hour (up to 90% of sends). Across 29 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 2 | 7% |
| Tuesday | 7 | 24% |
| Wednesday | 2 | 7% |
| Thursday | 8 | 28% |
| Friday | 1 | 3% |
| Saturday | 4 | 14% |
| Sunday | 5 | 17% |
Hour of day (US Eastern)
Show hours as a tableHide the hours table
| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 0 | 0% |
| 1am | 0 | 0% |
| 2am | 0 | 0% |
| 3am | 0 | 0% |
| 4am | 0 | 0% |
| 5am | 0 | 0% |
| 6am | 0 | 0% |
| 7am | 0 | 0% |
| 8am | 0 | 0% |
| 9am | 0 | 0% |
| 10am | 0 | 0% |
| 11am | 26 | 90% |
| 12pm | 0 | 0% |
| 1pm | 0 | 0% |
| 2pm | 0 | 0% |
| 3pm | 0 | 0% |
| 4pm | 0 | 0% |
| 5pm | 0 | 0% |
| 6pm | 0 | 0% |
| 7pm | 0 | 0% |
| 8pm | 0 | 0% |
| 9pm | 3 | 10% |
| 10pm | 0 | 0% |
| 11pm | 0 | 0% |
Cotopaxi subject lines
The median runs 32 characters across 6 words, against 29 for the typical Fashion & Apparel brand. The words Cotopaxi reaches for most: “off”, “new” and “packs”.
- “👏 20% off starts now 👏” 22 chars · Oct 6
- “New Lumbre Insulated Jacket” 27 chars · Oct 4
- “Friends who Fuego together 🔥 stay together” 42 chars · Sep 24
- “The best days are trail days” 28 chars · Sep 1
- “Pieces that go with the flow” 28 chars · Aug 30
What Cotopaxi sends
Promotions & Sales is the campaign Cotopaxi sends most, at 23%; no type is a majority. Welcome, cart and order emails were set off by our own signup, so they do not count toward that.
The stack behind the sends
Cotopaxi sends with Bloomreach and publishes a DMARC none policy.
Sends with
Domain authentication
Failures are monitored but still delivered, so the policy is not enforced yet.
SPF also authorizes Mailgun to send as this domain, which usually means other tools sit alongside Bloomreach.
The median Cotopaxi campaign carries 18 images.
Compare Cotopaxi with 7 For All Mankind and Dick's Sporting Goods
See how 7 For All Mankind and Dick's Sporting Goods send, same industry and measured the same way. Or compare with every Fashion & Apparel brand and the whole archive.
How this is measured
Every figure comes from real Cotopaxi emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical Fashion & Apparel brand” is the median across the 29 Fashion & Apparel brands that clear the same bar, each counted once however much it sends. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.