Dick's Sporting Goods Welcome & Onboarding emails

Fashion & Apparel

174 campaigns · www.dickssportinggoods.com · RSS

DICK'S Sporting Goods began in 1948 when 18-year-old Dick Stack, working at an Army surplus store in Binghamton, New York, was dismissed by his boss as a "dumb kid" after suggesting fishing tackle products. He quit, and his grandmother gave him $300 from her life savings, telling him to open his own store. Dick used the money to launch a bait-and-tackle shop in Binghamton, later expanding his product line by the late 1970s into the broader sporting goods offerings the store carries today.

6am noon 6pm

167 Dick's Sporting Goods emails in the 12 weeks to Oct 12, by the day each landed and the time it was sent (ET). Hollow dots were set off by our signup or a cart.

Sends about 13 times a week, 3.5 times as often as the typical Fashion & Apparel brand.
Any day of the week, most often around 6am and 4pm ET, counting scheduled sends only.
82% of subject lines mention a discount, against 11% for the typical Fashion & Apparel brand.

Every email here was captured from a real subscription, starting July 2026. Full report