Dick's Sporting Goods newsletter and email examples
Fashion & Apparel174 campaigns · www.dickssportinggoods.com · RSS
DICK'S Sporting Goods began in 1948 when 18-year-old Dick Stack, working at an Army surplus store in Binghamton, New York, was dismissed by his boss as a "dumb kid" after suggesting fishing tackle products. He quit, and his grandmother gave him $300 from her life savings, telling him to open his own store. Dick used the money to launch a bait-and-tackle shop in Binghamton, later expanding his product line by the late 1970s into the broader sporting goods offerings the store carries today.
- Sends about 13 times a week, 3.5 times as often as the typical Fashion & Apparel brand.
- Any day of the week, most often around 6am and 4pm ET, counting scheduled sends only.
- 82% of subject lines mention a discount, against 11% for the typical Fashion & Apparel brand.
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More on Dick's Sporting Goods
- How Dick's Sporting Goods does emailsend times, frequency, subject lines
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