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Drift newsletter and email examples

E-commerce & Retail

62 campaigns · drift.co · RSS

A scent based, home goods company, design forward and made to fit your lifestyle, without getting in the way. Those who appreciate beauty, we see you.

60 Drift emails in the 12 weeks to Oct 4, by the day each landed and the time it was sent (ET). Hollow dots were set off by our signup or a cart.
  • Sends about 5 times a week, 31% more often than the typical E-commerce & Retail brand.
  • Any day of the week, most often around 12pm ET, counting scheduled sends only.
  • Sent with Klaviyo, read from the message headers.
  • 12 promo codes found in its emails, 19% of campaigns.
  • 18% of subject lines mention a discount, against 19% for the typical E-commerce & Retail brand.

Every email here was captured from a real subscription, starting July 2026. Full report

Step into The Continental

Our Home Scent Diffuser Starter Kit @ 50% Off

From sea-level to summit

Don’t miss summer’s biggest wave

The Continental: Check-In Is Open

The reviews are in: "it’s literally perfect" ★★★★★

We did the hard part (choosing)

The Gift of Relaxation

Scent of the Month @ 34% off

Summer’s best wave just rolled in

Catch the wave. VIPs are first in the water.

Don't Mask, Deodorize.

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