How Drift does email marketing
E-commerce & RetailA scent based, home goods company, design forward and made to fit your lifestyle, without getting in the way. Those who appreciate beauty, we see you.
Drift sends about 5 campaigns a week, spread across the week, most often around 12pm US Eastern. Its median subject line runs 31 characters, and 11% carry an emoji.
Measured from 62 campaigns sent Jul 10 to Oct 4, 2026. Each figure is set against the typical E-commerce & Retail brand: the median of 24 E-commerce & Retail brands in the archive with at least 12 campaigns.
- Campaigns a week
- 5.1 59% more than typical (3.2)
- Median subject length
- 31chars About the same as typical (32 chars)
- Median words
- 33 77% less than typical (146)
- Discount in the subject
- 18% About the same as typical (20%)
- Copyable promo code
- 19% 17 points above typical (2%)
Latest Drift emails
All 62 campaignsWhen Drift sends
Sends are spread across the week: no day stands more than a couple of points above the rest. 12pm is the most common hour (up to 72% of sends). Across 57 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 10 | 18% |
| Tuesday | 9 | 16% |
| Wednesday | 8 | 14% |
| Thursday | 10 | 18% |
| Friday | 10 | 18% |
| Saturday | 3 | 5% |
| Sunday | 7 | 12% |
Hour of day (US Eastern)
Show hours as a tableHide the hours table
| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 0 | 0% |
| 1am | 0 | 0% |
| 2am | 0 | 0% |
| 3am | 0 | 0% |
| 4am | 0 | 0% |
| 5am | 0 | 0% |
| 6am | 0 | 0% |
| 7am | 0 | 0% |
| 8am | 0 | 0% |
| 9am | 1 | 2% |
| 10am | 1 | 2% |
| 11am | 0 | 0% |
| 12pm | 41 | 72% |
| 1pm | 8 | 14% |
| 2pm | 1 | 2% |
| 3pm | 5 | 9% |
| 4pm | 0 | 0% |
| 5pm | 0 | 0% |
| 6pm | 0 | 0% |
| 7pm | 0 | 0% |
| 8pm | 0 | 0% |
| 9pm | 0 | 0% |
| 10pm | 0 | 0% |
| 11pm | 0 | 0% |
Drift subject lines
The median runs 31 characters across 6 words, against 32 for the typical E-commerce & Retail brand. The words Drift reaches for most: “scent”, “off” and “summer”.
- “Final Hours: 50% Off Stone Starter Kits” 39 chars · Oct 4
- “Still thinking about Stone?” 27 chars · Oct 3
- “FLASH SALE: 50% Off Stone Starter Kit” 37 chars · Oct 2
- “The perfect fall scent has landed.” 34 chars · Oct 1
- “Final hours on Fall Vibes 🍂” 27 chars · Sep 29
What Drift sends
Product Showcase is the campaign Drift sends most, at 42%; no type is a majority. Welcome, cart and order emails were set off by our own signup, so they do not count toward that.
The stack behind the sends
Drift sends with Klaviyo and publishes a DMARC quarantine policy.
Sends with
Domain authentication
Mail failing authentication is sent to spam rather than delivered.
SPF also authorizes Mailgun, SendGrid, Google Workspace and Amazon SES to send as this domain, which usually means other tools sit alongside Klaviyo.
The median Drift campaign carries 8 images.
Compare Drift with Backcountry and Ridge
See how Backcountry and Ridge send, same industry and measured the same way. Or compare with every E-commerce & Retail brand and the whole archive.
How this is measured
Every figure comes from real Drift emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical E-commerce & Retail brand” is the median across the 24 E-commerce & Retail brands that clear the same bar, each counted once however much it sends. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.