How Drift does email marketing
E-commerce & RetailA scent based, home goods company, design forward and made to fit your lifestyle, without getting in the way. Those who appreciate beauty, we see you.
Drift sends about 5.9 campaigns a week, most often on Fri around 12pm US Eastern. Its median subject line runs 33 characters, and 16% carry an emoji.
- Campaigns a week
- 5.9
- Median subject
- 33 chars
- Median words
- 33
- Carry a promo code
- 24%
When Drift sends
Across 33 scheduled campaigns. Welcome, cart and order emails are left out: they go out when a subscriber acts, not when Drift chooses to send. Times are US Eastern.
Day of week
Hour of day (US Eastern)
What Drift sends
Mostly Promotions & Sales (38% of campaigns).
The stack behind the sends
Drift sends with Klaviyo and publishes a DMARC quarantine policy.
Sends with
Domain authentication
Mail failing authentication is sent to spam rather than delivered.
SPF also authorizes Mailgun, SendGrid, Google Workspace, Amazon SES to send as this domain, which usually means other tools sit alongside the main platform.
A typical Drift campaign carries 33 words and 8 images.
How this is measured
Every figure comes from real Drift emails captured in Inbox Archive, not from a survey or a vendor report. Compare against every brand we track, or browse Drift campaigns.