How Hermès does email marketing
Fashion & Apparel7 campaigns · www.hermes.com · RSS
French luxury house founded in 1837, known for leather goods and saddlery, silk scarves, ready to wear, watches and fragrance.
Hermès sends about 1.4 campaigns a week. Its median subject line runs 21 characters.
- Campaigns a week
- 1.4
- Median subject
- 21 chars
- Median words
- 194
- Carry a promo code
- 0%
What Hermès sends
Mostly Other (71% of campaigns).
The stack behind the sends
Hermès sends with Brevo and publishes a DMARC reject policy.
Sends with
Brevo
Domain authentication
Mail failing authentication is rejected outright, the strictest setting.
SPF also authorizes Brevo to send as this domain, which usually means other tools sit alongside the main platform.
A typical Hermès campaign carries 194 words and 9 images.
How this is measured
Every figure comes from real Hermès emails captured in Inbox Archive, not from a survey or a vendor report. Day and time charts appear once a brand has enough scheduled campaigns archived to plot them honestly. Compare against every brand we track, or browse Hermès campaigns.