How Hermès does email marketing
Fashion & Apparel14 campaigns · www.hermes.com · RSS
French luxury house founded in 1837, known for leather goods and saddlery, silk scarves, ready to wear, watches and fragrance.
Hermès sends about 1.2 campaigns a week, most often on Tuesday around 10am, 12pm and 1pm US Eastern. Its median subject line runs 21 characters.
An early read: 14 campaigns over 81 days, sent Jul 16 to Oct 5, 2026. Treat these as first signs; they firm up past 30 campaigns and six weeks of mail. Each figure is set against the typical Fashion & Apparel brand: the median of 29 Fashion & Apparel brands in the archive with at least 12 campaigns.
- Campaigns a week
- 1.2 66% less than typical (3.5)
- Median subject length
- 21chars 28% less than typical (29 chars)
- Median words
- 206 24% more than typical (166)
- Discount in the subject
- 0% 10 points below typical (10%)
Latest Hermès emails
All 14 campaignsWhen Hermès sends
Tuesday is the busiest day (up to 64% of sends). 10am, 12pm and 1pm are the most common hours, within one email of each other (up to 29% of sends). Across 14 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 1 | 7% |
| Tuesday | 9 | 64% |
| Wednesday | 2 | 14% |
| Thursday | 0 | 0% |
| Friday | 2 | 14% |
| Saturday | 0 | 0% |
| Sunday | 0 | 0% |
Hour of day (US Eastern)
Show hours as a tableHide the hours table
| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 0 | 0% |
| 1am | 0 | 0% |
| 2am | 0 | 0% |
| 3am | 0 | 0% |
| 4am | 0 | 0% |
| 5am | 0 | 0% |
| 6am | 0 | 0% |
| 7am | 0 | 0% |
| 8am | 1 | 7% |
| 9am | 0 | 0% |
| 10am | 3 | 21% |
| 11am | 0 | 0% |
| 12pm | 4 | 29% |
| 1pm | 4 | 29% |
| 2pm | 0 | 0% |
| 3pm | 0 | 0% |
| 4pm | 0 | 0% |
| 5pm | 0 | 0% |
| 6pm | 1 | 7% |
| 7pm | 0 | 0% |
| 8pm | 0 | 0% |
| 9pm | 0 | 0% |
| 10pm | 1 | 7% |
| 11pm | 0 | 0% |
Hermès subject lines
The median runs 21 characters across 4 words, against 29 for the typical Fashion & Apparel brand.
- “Relive the Women’s spring-summer 2027 runway show ” 50 chars · Oct 5
- “Cape Cod flair” 14 chars · Sep 29
- “Chic on the go” 14 chars · Sep 22
- “Apple Watch Hermès ” 19 chars · Sep 15
- “Elegance that holds up” 22 chars · Sep 11
What Hermès sends
Newsletters and Product Showcase tie as the campaigns Hermès sends most, at 7% each.
The stack behind the sends
Hermès sends with Brevo and publishes a DMARC reject policy.
Sends with
Brevo
Domain authentication
Mail failing authentication is rejected outright, the strictest setting.
The median Hermès campaign carries 10 images.
Compare Hermès with 7 For All Mankind and Dick's Sporting Goods
See how 7 For All Mankind and Dick's Sporting Goods send, same industry and measured the same way. Or compare with every Fashion & Apparel brand and the whole archive.
How this is measured
Every figure comes from real Hermès emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical Fashion & Apparel brand” is the median across the 29 Fashion & Apparel brands that clear the same bar, each counted once however much it sends. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.