How Hollister Co does email marketing
Fashion & Apparel86 campaigns · www.hollisterco.com · RSS
Shop comfortable, versatile, year-round staples at Hollister. Jeans, t-shirts, dresses, jackets and more. Not knowing what to wear isn't an issue anymore.
Hollister Co sends about 7 campaigns a week, spread across the week, most often around 10am US Eastern. Its median subject line runs 32 characters, and 43% carry an emoji.
Measured from 86 campaigns sent Jul 15 to Oct 7, 2026. Each figure is set against the typical Fashion & Apparel brand: the median of 29 Fashion & Apparel brands in the archive with at least 12 campaigns.
- Campaigns a week
- 7.2 2.1 times typical (3.5)
- Median subject length
- 32chars 10% more than typical (29 chars)
- Median words
- 217 31% more than typical (166)
- Discount in the subject
- 27% 17 points above typical (10%)
Latest Hollister Co emails
All 86 campaignsWhen Hollister Co sends
Sends are spread across the week: no day stands more than a couple of points above the rest. 10am is the most common hour (up to 97% of sends). Across 86 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 12 | 14% |
| Tuesday | 12 | 14% |
| Wednesday | 13 | 15% |
| Thursday | 12 | 14% |
| Friday | 12 | 14% |
| Saturday | 12 | 14% |
| Sunday | 13 | 15% |
Hour of day (US Eastern)
Show hours as a tableHide the hours table
| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 0 | 0% |
| 1am | 0 | 0% |
| 2am | 0 | 0% |
| 3am | 0 | 0% |
| 4am | 0 | 0% |
| 5am | 0 | 0% |
| 6am | 0 | 0% |
| 7am | 0 | 0% |
| 8am | 0 | 0% |
| 9am | 1 | 1% |
| 10am | 83 | 97% |
| 11am | 1 | 1% |
| 12pm | 0 | 0% |
| 1pm | 0 | 0% |
| 2pm | 0 | 0% |
| 3pm | 0 | 0% |
| 4pm | 0 | 0% |
| 5pm | 1 | 1% |
| 6pm | 0 | 0% |
| 7pm | 0 | 0% |
| 8pm | 0 | 0% |
| 9pm | 0 | 0% |
| 10pm | 0 | 0% |
| 11pm | 0 | 0% |
Hollister Co subject lines
The median runs 32 characters across 6 words, against 29 for the typical Fashion & Apparel brand. The words Hollister Co reaches for most: “off”, “styles” and “sale”.
- “Thanks to you, we met the Challenge.” 36 chars · Oct 7
- “Fall outfit starters are on sale 👉” 34 chars · Oct 6
- “Puffers & jackets that make the outfit.” 39 chars · Oct 5
- “Cotton-rich styles starting at $14.95*” 38 chars · Oct 4
- “Start your weekend with picked-for-you styles.” 46 chars · Oct 3
What Hollister Co sends
Promotions & Sales is the campaign Hollister Co sends most, at 30%; no type is a majority.
The stack behind the sends
Hollister Co sends with Cordial and publishes a DMARC reject policy.
Sends with
Domain authentication
Mail failing authentication is rejected outright, the strictest setting.
The median Hollister Co campaign carries 3 images.
Compare Hollister Co with 7 For All Mankind and Dick's Sporting Goods
See how 7 For All Mankind and Dick's Sporting Goods send, same industry and measured the same way. Or compare with every Fashion & Apparel brand and the whole archive.
How this is measured
Every figure comes from real Hollister Co emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical Fashion & Apparel brand” is the median across the 29 Fashion & Apparel brands that clear the same bar, each counted once however much it sends. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.