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How Hollister Co does email marketing

Fashion & Apparel

41 campaigns · www.hollisterco.com · RSS

Shop comfortable, versatile, year-round staples at Hollister. Jeans, t-shirts, dresses, jackets and more. Not knowing what to wear isn't an issue anymore.

Hollister Co sends about 7.4 campaigns a week, most often on Sun around 10am US Eastern. Its median subject line runs 27 characters, and 46% carry an emoji.

Campaigns a week
7.4
Median subject
27 chars
Median words
233
Carry a promo code
0%

When Hollister Co sends

Across 41 scheduled campaigns. Welcome, cart and order emails are left out: they go out when a subscriber acts, not when Hollister Co chooses to send. Times are US Eastern.

Day of week

Hour of day (US Eastern)

12am6am12pm6pm11pm

What Hollister Co sends

Mostly Promotions & Sales (37% of campaigns).

Promotions & Sales 37% · 15
Other 34% · 14
Product Showcase 22% · 9
Newsletters 2% · 1

The stack behind the sends

Hollister Co sends with Mailgun and publishes a DMARC reject policy.

Sends with

Mailgun

Domain authentication

DMARC: reject

Mail failing authentication is rejected outright, the strictest setting.

A typical Hollister Co campaign carries 233 words and 3 images.

How this is measured

Every figure comes from real Hollister Co emails captured in Inbox Archive, not from a survey or a vendor report. Compare against every brand we track, or browse Hollister Co campaigns.