How John Elliott does email marketing
Fashion & Apparel41 campaigns · www.johnelliott.com · RSS
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John Elliott sends about 4 campaigns a week, most often on Tuesday, Thursday and Sunday around 11am US Eastern. Its median subject line runs 29 characters, and 5% carry an emoji.
Measured from 41 campaigns sent Jul 16 to Oct 6, 2026. Each figure is set against the typical Fashion & Apparel brand: the median of 29 Fashion & Apparel brands in the archive with at least 12 campaigns.
- Campaigns a week
- 3.5 About the same as typical (3.5)
- Median subject length
- 29chars About the same as typical (29 chars)
- Median words
- 83 50% less than typical (166)
- Discount in the subject
- 22% 12 points above typical (10%)
- Copyable promo code
- 10% 10 points above typical (0%)
Latest John Elliott emails
All 41 campaignsWhen John Elliott sends
Tuesday, Thursday and Sunday are the busiest days, within two points or one email of each other (up to 30% of sends). 11am is the most common hour (up to 45% of sends). Across 40 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 0 | 0% |
| Tuesday | 12 | 30% |
| Wednesday | 1 | 3% |
| Thursday | 12 | 30% |
| Friday | 3 | 8% |
| Saturday | 0 | 0% |
| Sunday | 12 | 30% |
Hour of day (US Eastern)
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| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 0 | 0% |
| 1am | 0 | 0% |
| 2am | 0 | 0% |
| 3am | 0 | 0% |
| 4am | 0 | 0% |
| 5am | 0 | 0% |
| 6am | 1 | 3% |
| 7am | 0 | 0% |
| 8am | 9 | 23% |
| 9am | 2 | 5% |
| 10am | 0 | 0% |
| 11am | 18 | 45% |
| 12pm | 0 | 0% |
| 1pm | 0 | 0% |
| 2pm | 0 | 0% |
| 3pm | 1 | 3% |
| 4pm | 3 | 8% |
| 5pm | 1 | 3% |
| 6pm | 2 | 5% |
| 7pm | 0 | 0% |
| 8pm | 3 | 8% |
| 9pm | 0 | 0% |
| 10pm | 0 | 0% |
| 11pm | 0 | 0% |
John Elliott subject lines
The median runs 29 characters across 6 words, against 29 for the typical Fashion & Apparel brand. The words John Elliott reaches for most: “new”, “off” and “back”.
- “CLOAK SHIRTING, NEW IN KERSEY TWILL” 35 chars · Oct 6
- “🇯🇵 NEW FROM JAPAN” 17 chars · Oct 4
- “A NEW LOOK FOR MAINLINE FRENCH TERRY” 36 chars · Oct 1
- “INTRODUCING SEDWELL DRESS SHIRT” 31 chars · Sep 29
- “KINTSUGI — BEAUTY IN IMPERFECTION” 33 chars · Sep 27
What John Elliott sends
Product Launches is the campaign John Elliott sends most, at 49%; no type is a majority. Welcome, cart and order emails were set off by our own signup, so they do not count toward that.
The stack behind the sends
John Elliott sends with Klaviyo and publishes a DMARC quarantine policy.
Sends with
Domain authentication
Mail failing authentication is sent to spam rather than delivered.
The median John Elliott campaign carries 4 images.
Compare John Elliott with 7 For All Mankind and Dick's Sporting Goods
See how 7 For All Mankind and Dick's Sporting Goods send, same industry and measured the same way. Or compare with every Fashion & Apparel brand and the whole archive.
How this is measured
Every figure comes from real John Elliott emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical Fashion & Apparel brand” is the median across the 29 Fashion & Apparel brands that clear the same bar, each counted once however much it sends. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.