How Maguire does email marketing
Fashion & Apparel31 campaigns · www.us.maguireshoes.com · RSS
Women's leather shoes, boots and handbags. Original designs, manufactured in Europe. Choose shoes that last! Enjoy free delivery on orders of $125+!
Maguire sends about 2.6 campaigns a week, most often on Thursday around 5pm US Eastern. Its median subject line runs 18 characters.
Measured from 31 campaigns sent Jul 15 to Oct 7, 2026. Each figure is set against the typical Fashion & Apparel brand: the median of 29 Fashion & Apparel brands in the archive with at least 12 campaigns.
- Campaigns a week
- 2.6 26% less than typical (3.5)
- Median subject length
- 18chars 38% less than typical (29 chars)
- Median words
- 59 64% less than typical (166)
- Discount in the subject
- 10% About the same as typical (10%)
Latest Maguire emails
All 31 campaignsWhen Maguire sends
Thursday is the busiest day (up to 33% of sends). 5pm is the most common hour (up to 47% of sends). Across 30 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 3 | 10% |
| Tuesday | 8 | 27% |
| Wednesday | 3 | 10% |
| Thursday | 10 | 33% |
| Friday | 4 | 13% |
| Saturday | 2 | 7% |
| Sunday | 0 | 0% |
Hour of day (US Eastern)
Show hours as a tableHide the hours table
| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 0 | 0% |
| 1am | 0 | 0% |
| 2am | 0 | 0% |
| 3am | 0 | 0% |
| 4am | 0 | 0% |
| 5am | 0 | 0% |
| 6am | 0 | 0% |
| 7am | 0 | 0% |
| 8am | 0 | 0% |
| 9am | 2 | 7% |
| 10am | 0 | 0% |
| 11am | 3 | 10% |
| 12pm | 4 | 13% |
| 1pm | 0 | 0% |
| 2pm | 0 | 0% |
| 3pm | 4 | 13% |
| 4pm | 2 | 7% |
| 5pm | 14 | 47% |
| 6pm | 0 | 0% |
| 7pm | 1 | 3% |
| 8pm | 0 | 0% |
| 9pm | 0 | 0% |
| 10pm | 0 | 0% |
| 11pm | 0 | 0% |
Maguire subject lines
The median runs 18 characters across 3 words, against 29 for the typical Fashion & Apparel brand. The words Maguire reaches for most: “back”.
- “Mariana, welcome to Vogue” 25 chars · Oct 7
- “New Mariana has arrived.” 24 chars · Oct 1
- “Our Palma Boot” 14 chars · Sep 29
- “Come play dress up” 18 chars · Sep 26
- “We're very into brown” 21 chars · Sep 24
What Maguire sends
Promotions & Sales is the campaign Maguire sends most, at 26%; no type is a majority. Welcome, cart and order emails were set off by our own signup, so they do not count toward that.
The stack behind the sends
Maguire sends with Klaviyo and publishes a DMARC none policy.
Sends with
Domain authentication
Failures are monitored but still delivered, so the policy is not enforced yet.
SPF also authorizes Google Workspace to send as this domain, which usually means other tools sit alongside Klaviyo.
The median Maguire campaign carries 6 images.
Compare Maguire with 7 For All Mankind and Dick's Sporting Goods
See how 7 For All Mankind and Dick's Sporting Goods send, same industry and measured the same way. Or compare with every Fashion & Apparel brand and the whole archive.
How this is measured
Every figure comes from real Maguire emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical Fashion & Apparel brand” is the median across the 29 Fashion & Apparel brands that clear the same bar, each counted once however much it sends. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.