How Melin does email marketing
Fashion & ApparelShop melin’s premium performance headwear, including the Hydro Collection, engineered with moisture-wicking materials for all-day comfort and durability.
Melin sends about 3 campaigns a week, most often on Tuesday, Friday and Sunday around 12pm US Eastern. Its median subject line runs 29 characters, and 14% carry an emoji.
Measured from 37 campaigns sent Jul 14 to Oct 6, 2026. Each figure is set against the typical Fashion & Apparel brand: the median of 29 Fashion & Apparel brands in the archive with at least 12 campaigns.
- Campaigns a week
- 3.1 11% less than typical (3.5)
- Median subject length
- 29chars About the same as typical (29 chars)
- Median words
- 81 51% less than typical (166)
- Discount in the subject
- 0% 10 points below typical (10%)
Latest Melin emails
All 37 campaignsWhen Melin sends
Tuesday, Friday and Sunday are the busiest days, within two points or one email of each other (up to 33% of sends). 12pm is the most common hour (up to 97% of sends). Across 36 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 0 | 0% |
| Tuesday | 12 | 33% |
| Wednesday | 0 | 0% |
| Thursday | 1 | 3% |
| Friday | 11 | 31% |
| Saturday | 0 | 0% |
| Sunday | 12 | 33% |
Hour of day (US Eastern)
Show hours as a tableHide the hours table
| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 0 | 0% |
| 1am | 0 | 0% |
| 2am | 0 | 0% |
| 3am | 0 | 0% |
| 4am | 0 | 0% |
| 5am | 0 | 0% |
| 6am | 0 | 0% |
| 7am | 0 | 0% |
| 8am | 0 | 0% |
| 9am | 0 | 0% |
| 10am | 0 | 0% |
| 11am | 0 | 0% |
| 12pm | 35 | 97% |
| 1pm | 0 | 0% |
| 2pm | 0 | 0% |
| 3pm | 0 | 0% |
| 4pm | 0 | 0% |
| 5pm | 0 | 0% |
| 6pm | 1 | 3% |
| 7pm | 0 | 0% |
| 8pm | 0 | 0% |
| 9pm | 0 | 0% |
| 10pm | 0 | 0% |
| 11pm | 0 | 0% |
Melin subject lines
The median runs 29 characters across 4 words, against 29 for the typical Fashion & Apparel brand. The words Melin reaches for most: “collection”, “new” and “limited”.
- “melin 🤝 Jordy Smith” 19 chars · Oct 6
- “MagnaLinks Restock” 18 chars · Oct 4
- “NEW Seasonal Colors!” 20 chars · Oct 2
- “Our THERMAL Warmth Rating System” 32 chars · Sep 29
- “Customer Reviews: THERMAL Edition” 33 chars · Sep 27
What Melin sends
Mostly Product Launches, at 97% of campaigns. Welcome, cart and order emails were set off by our own signup, so they do not count toward that.
The stack behind the sends
Melin sends with Klaviyo and publishes a DMARC quarantine policy.
Sends with
Domain authentication
Mail failing authentication is sent to spam rather than delivered.
SPF also authorizes Google Workspace and SendGrid to send as this domain, which usually means other tools sit alongside Klaviyo.
The median Melin campaign carries 19 images.
Compare Melin with 7 For All Mankind and Dick's Sporting Goods
See how 7 For All Mankind and Dick's Sporting Goods send, same industry and measured the same way. Or compare with every Fashion & Apparel brand and the whole archive.
How this is measured
Every figure comes from real Melin emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical Fashion & Apparel brand” is the median across the 29 Fashion & Apparel brands that clear the same bar, each counted once however much it sends. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.