Skip to content

Mustela USA newsletter and email examples

Beauty & Personal Care

24 campaigns · mustelausa.com · RSS

Mustela is the mom and baby skincare brand with clean & gentle products for the delicate skin of newborns, babies, kids, moms-to-be & new moms.

24 Mustela USA emails in the 12 weeks to Oct 25, by the day each landed and the time it was sent (ET).
  • Sends about 4 times a week, 21% less often than the typical Beauty & Personal Care brand.
  • Most often on Thu around 12am, 8am and 9am ET, counting scheduled sends only.
  • Sent with Klaviyo, read from the message headers.
  • 33% of subject lines mention a discount, against 15% for the typical Beauty & Personal Care brand.

Every email here was captured from a real subscription, starting September 2026. Full report

Rudy’s reminder to give yourself grace 💙

Care that gives back 🫶

Last call: 20% off ends tonight ⏰

2 days left to save 20%⌛

Cooler days, softer skin 💙

Your offer is expiring soon…⏰

Fall into 20% off family essentials 🍂

Real stories from parents like you! 👇

The French pharmacy secret loved by parents 🗼

We know you’re going to love these 👏

Do you know your baby's skin type? 👶

You just earned MyMustela Rewards points! 🙌

More on Mustela USA

Other Beauty & Personal Care brands

All Beauty & Personal Care emails