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Mustela USA newsletter and email examples

Beauty & Personal Care

24 campaigns · mustelausa.com · RSS

Mustela is the mom and baby skincare brand with clean & gentle products for the delicate skin of newborns, babies, kids, moms-to-be & new moms.

24 Mustela USA emails in the 12 weeks to Oct 25, by the day each landed and the time it was sent (ET).
  • Sends about 4 times a week, 21% less often than the typical Beauty & Personal Care brand.
  • Most often on Thu around 12am, 8am and 9am ET, counting scheduled sends only.
  • Sent with Klaviyo, read from the message headers.
  • 33% of subject lines mention a discount, against 15% for the typical Beauty & Personal Care brand.

Every email here was captured from a real subscription, starting September 2026. Full report

🍭 Trick or treat yourself to 20% off

👻 Boo! Your 20% off treat is here

🍬 The sweetest treat! 20% off sitewide

Motherhood takes a village 💙

From Brooklyn to San Diego 💙 ✈️

Why sunflower oil for eczema-prone skin? 👀🌻

Your newborn sleep survival guide 😴

Born in France, trusted for generations

⌛ Ends tonight: 25% off Stelatopia

⏰ 2 days left

🫧 Gentle care for eczema-prone skin

🧴 Save 25% on Stelatopia favorites

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