How Netflix does email marketing
Media & Publishing3 campaigns · www.netflix.com · RSS
Official Netflix site to find & fuel your fandom for the shows and movies you love. Get the latest news, go behind the scenes and meet the cast and characters.
Netflix sends about 0.4 campaigns a week. Its median subject line runs 45 characters, and 67% carry an emoji.
- Campaigns a week
- 0.4
- Median subject
- 45 chars
- Median words
- 258
- Carry a promo code
- 0%
What Netflix sends
Mostly Newsletters (67% of campaigns).
The stack behind the sends
Netflix sends with Klaviyo and publishes a DMARC reject policy.
Sends with
Domain authentication
Mail failing authentication is rejected outright, the strictest setting.
A typical Netflix campaign carries 258 words and 9 images.
How this is measured
Every figure comes from real Netflix emails captured in Inbox Archive, not from a survey or a vendor report. Day and time charts appear once a brand has enough scheduled campaigns archived to plot them honestly. Compare against every brand we track, or browse Netflix campaigns.